RSS (Really Simple Syndication or RDF Site Summary, Rich Site Summary) Feeds can add to your SEO campaign.
Aside from being a great alternative way to receive updated content on your site, RSS feeds bring you closer into that hip Web 2.0 world.
And not to mention that Google looks for fresh content; having feeds ensure your people get your information in a timely manner, as well as the search engines.
What is RSS?
As Wikipedia says:
RSS (most commonly expanded as Really Simple Syndication) is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.
An RSS document (which is called a "feed," "web feed,"
or "channel") includes full or summarized text, plus metadata such as publishing dates and authorship.
This brought forth the term SLATES (Search, Links, Authorship, Tags, Extensions, Signalling) during that whole Web 2.0 time.
Web feeds benefit publishers by letting them syndicate content automatically.
They benefit readers who want to subscribe to timely updates from favored websites or to aggregate feeds from many sites into one place. RSS feeds can be read using software called an "RSS reader," "feed reader," or "News aggregator," which can be web-based, desktop-based, or mobile-device-based.
How do RSS feeds work?
Check out this cool and informative tool / video on RSS by CommonCraft.
Now…Spend some time optimizing the text in your RSS feeds just like you’d do for your pages and posts. Be sure to use descriptive, keyword targetted text in your titles and descriptions.
Now get out there and optimize your feeds, you SEO spider!