Yesterday I posted about Facebook Acquiring Beluga to bolster to make use of their mobile group messaging technology.
Mobile Group Messaging War
Facebook is not the only contender in this space. Now that they’ve acquired one of their would-be competitors, they only have to deal with the applications like GroupMe, Groupflier, Celly, Fast Society and Kik, although Facebook will easily dominate the marketshare in my opinion.
Enter Google’s Disco
Their new service, Disco, is offered both as an online service and as an iPhone application. No Android download yet, due to the acquisition of Slide; yet this very same Slide acquisition gives Disco the ability to support Facebook integration in order to import your friends, etc.
Disco is extremely bare bones currently and I’m guessing Google just wanted to get into the competitive landscape ASAP.
Mobile, Online and Social Marketing
With such a landscape growing, it will be interesting to see a similar explosion happening for advertising and marketing service providers.