social media monitoring
social media monitoring

Monitor Social Media

Last week, I hinted that for marketing tools, you only need Social Media. That’s not completely true. But it’s a good start.

Social Media, indeed – the internet in general, is a vast marketing playground. What we need are tools that help us manage the conversations.

Enter Social Media Monitoring or Social Media Measurement, not to be confused with the SMM of Social Media Marketing.

When focusing on conversations or mentions about our selves, companies, sites and brands, we usually look similarly to what some call "Brand Reputation Management", or BRM.

So let’s look at special niche of social media tools…

Tools for Monitoring Your Brand (and others’)

When I first wrote this blog post, I had a whopping three tools to offer. Now, there’s so many to choose from, I couldn’t possibly include them all. However, this list of tools should do the trick to get you started. 🙂

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