Fresh, new and magnetic content is good for SEO and good for conversions. Finding inspiration for this content, however, can be a chore.
Google, the search engine, is one of the main entities that we want to take notice of our content. But Google, the monster engine of intent, is one of the main entities that we can use for the inspiration we seek.
Google News and Information Services
As we learned in The SEO of Search Trends, knowing what hot topics people are actually searching for can be extremely helpful for marketing in general, and SEO in particular.
Enter Google News and Information Services.
When someone hears a buzz or reads a headline that’s interesting in a newsworthy way, they’ll usually turn to a search engine like Google to find out more about it. Why not jump on the bandwagon and be one of the search results?
These Google Search services will help point you in the right direction of hot topics, provide citeable sources, and more.
- Google News
News from all over the web, collected into clusters; different perspectives on hot news topics. It’s really pretty cool.
- Google Scholar
Search Scholarly Journals, Articles & Patents, Legal Opinions & Journals and more for your research and citing.
- Google Finance
Google’s One-Stop shop for market analysis, business news, personal investment portfolio tracking and much more.
- Google’s Knol
Basically this is Google’s version of Wikipedia; a user-centered reference site. However the site has taken some strong criticisms for not being properly monitored.
Have a Google News and Information Service you think should be added to the list? Let me know.