Knowing what’s hot and happening now in the world can be fun. It can also be a great source of ideas for relevant content, linkbait and SEO (Search Engine Optimization).
As Wikipedia says, "SEO Trending is a technique used by webmasters to write content based on recent events on the web to get more visibility for their websites in search engine results pages."
What are Trends?
Think about this. Trends show the general direction in which something tends to move. They show a possible future, the "buzz" of tomorrow, the next hype, an evolving topic. Or…An opportunity for the SEO-inclined to push their websites up in the search engines, get more backlinks and new traffic.
Now think about this. When there’s hype around something, people will:
Speak about it
Get curious about it
Search for it
How Trend – Spotting affects SEO
What does this mean for the SEO Consultant and/or Webmaster? The trends and the hype provide a framework for a certain amount of success. Here’s some things to do during the hype:
People will speak about it
Listen to their words (keywords)
Join the conversation via Twitter, Social Media, etc. (real time search)
Create trust by allowing discussions on your site, forum, blog, etc. (user-generated content)
Become an authority by getting them to speak about the relevant pages on your website (backlinks)
People get curious about it
Understand intent behind the unclear questions and give answers (intent)
Give away more – value-added free relevant content (incentives)
Use all available channels to give answers (universal search)
People search for it
Don’t underestimate the rapid increase in search volume (search volume)
Google’s "Query deserves freshness" factor will push keywords to the top of the SERPs (SERP Promotion)
Create fresh content for these queries (fresh content)
People share it
Find creative ways of using the hype for Linkbait to get new links (link bait)
Actively use Social Media to spread content and generate new traffic (SMO – Social Media Optimization)
Tools to Identify Trends
But how do we identify them? We know they’re happening but we usually hear about them in the now or in the past.
I’ll understand if you need to take a break after that; God knows I do!
SEO Trend It and Spin It!
Definitely not advocating the Black Hat "Spin" methodology here, but more of the original intent of the word. 🙂
Now that you have a huge toolbox to find out what people are searching for and talking about, be a little bit creative and original in your content creation. Make it interesting so that people who come to you as new traffic, come back and want more.
http://www.craigkiessling.com/wp-content/uploads/2011/10/Trend-spotting.jpg400600CSKhttp://www.craigkiessling.com/wp-content/uploads/2017/11/cropped-Craig-Kiessling-logo-32x32.jpgCSK2011-10-12 20:34:042017-12-06 21:04:19Trend - Spotting Tools (for SEO and fun)
How often have you seen “SEO is Dead” nonsense? Don’t buy it. S stands for “Search.” If everything was always in front of your face, it’d be a nightmare. There will ALWAYS be the need to Search for things…