It still surprises me how many people, businesses, big brands and even agencies miss this extremely important yet basic concept: Listen to Market.
Yes it’s a double entendre; a play on words, if you will.
You need to listen in order to market and you must also listen to your market.
These concepts seem so common sense that it almost feels ridiculous to point them out, however… These concepts are often not being utilized by many businesses.
From targeting irrelevant keywords to being unaware of waves of negative online reputation, the list of examples go on and on.
Yes, you’re in business to make money. But does the money you receive just come a poppin out of Narnia via wardrobe? Or is there…Hmmm…another entity that gets a minus where you get a plus?
Getting the hint? You actually have to pay some attention to your customers. You have to know your audience. You have to listen to your ideal market.
Ideal customer personas. Target markets. Social Media. Comments. Buzz. Conversations. Relevance. Solutions. Trust. And many others.
These things had better be more than just a trumped up list of buzz terms in your business strategy and methodology.
Listen to Market.