Articles surrounding the topic of Mobile – the SmartPhone revolution and what it means for consumers, technocrats, developers, SEO consultants & more.

SEO Page Speed

SEO Speeds for Google

If you’ve been under a rock or just haven’t heard, about a year ago Matt Cutts announced on the Google Webmaster Central Blog that Site Speed is a factor in Search Ranking.

And about a year before that, Google posted a YouTube video hinting about this change, titled "Let’s make the Web Faster".


Let’s Make the Web Faster

As a matter of fact, an entire section of Google Code was dedicated to Making the Web Faster.


Making the Web Faster for SEO

So now it’s official – Page Speed definitely affects your pages search engine rankings & SEO efforts.

And Google’s released a new tool to help you with it: Google Page Speed Insights, wherein you give it a URL, and it will analyze the speed factors of the page, giving you a "Page Speed Score" out of 100.

Not to mention that you can also generate a Page Speed Mobile analysis, for mobile browser optimization!

The Page Speed Score indicates how much faster a page could be. A high score indicates little room for improvement, while a lower score indicates more room for improvement. The Page Speed Score does not measure the time it takes for a page to load.

The results are broken down into four categories:

  1. High Priority
  2. Medium Priority
  3. Low Priority
  4. Rules without Suggestions

The great thing is that’s not where it stops. They actually give the details of where you can improve and HOW you can do it.

Go test a site and improve it – you’ll notice the difference.

Disco Google

Google's new Disco

UPDATE:
Disco Discontinued.

Yesterday I posted about Facebook Acquiring Beluga to bolster to make use of their mobile group messaging technology.

Mobile Group Messaging War

Facebook is not the only contender in this space. Now that they’ve acquired one of their would-be competitors, they only have to deal with the applications like GroupMe, Groupflier, Celly, Fast Society and Kik, although Facebook will easily dominate the marketshare in my opinion.

Enter Google’s Disco

That’s right; now Google has entered the fray.

Their new service, Disco, is offered both as an online service and as an iPhone application. No Android download yet, due to the acquisition of Slide; yet this very same Slide acquisition gives Disco the ability to support Facebook integration in order to import your friends, etc.

Disco is extremely bare bones currently and I’m guessing Google just wanted to get into the competitive landscape ASAP.

Mobile, Online and Social Marketing

With such a landscape growing, it will be interesting to see a similar explosion happening for advertising and marketing service providers.

Updated

Google shutters Slide, founder Max Levchin moves to greener pastures

Beluga from Facebook

Facebook Catches Beluga (Whale)

UPDATE
Beluga no longer exists…

You’ve created a social Group on Facebook for the SMM (Social Media Marketing) in your Online Marketing campaign; yet you see very little activity… Sound familiar?

With smart phones all the rage of mobile and Facebook all the rage of social – brand interaction can happen at any time. Except within Facebook Groups; the technology hasn’t been integrated.

Well that’s about to change.

Beluga Whales are Social Critters

"Beluga whales are smart, social, and mobile. Just like our apps." That’s the Facebook tag line for Beluga, a company offering a mobile messaging service within groups they call "Pods". The nifty apps have been freely available for the iPhone & Android markets.

To skeptics of the reliability & technology of this young company, having only launched in late 2010, I point to the Beluga Team itself; Ben Davenport, Lucy Zhang and Jonathan Perlow are three ex-Google engineers – so you know it’s got to be good.

Beluga helps groups of friends stay in touch on the go. Use it to plan a night out or just share updates and photos. It’s instant, intimate and simple. Best of all, it’s completely free.

There’s an old simple marketing formula – "Identify a Problem & Present a Solution". So what if we plugged in Facebook’s mobile group messaging problem with Beluga’s solution?

Big Fish Facebook Chomps Beluga Whale and Marketers Win

Facebook took the bait, acquiring Beluga earlier this month. They took the team and the technology. And I bet they’ve got your attention too.

With Facebook’s preexisting oomph and Beluga’s mobile group messaging, location integration and photo-sharing, it looks like your Social Media Marketing campaigns might be getting the boosts they need – via Groups.

I think Social Media Marketing just got a little more interesting. What do you think?

Read the announcement on TechCrunch:
Facebook Acquires Group Messaging Service Beluga In A Talent AND Technology Deal