Online Marketing Articles, covering B2B, B2C, email marketing, search engine marketing and more.

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Hot Content Ideas

Fresh, new and magnetic content is good for SEO and good for conversions. Finding inspiration for this content, however, can be a chore.

Google, the search engine, is one of the main entities that we want to take notice of our content. But Google, the monster engine of intent, is one of the main entities that we can use for the inspiration we seek.

Google News and Information Services

As we learned in The SEO of Search Trends, knowing what hot topics people are actually searching for can be extremely helpful for marketing in general, and SEO in particular.

Enter Google News and Information Services.

When someone hears a buzz or reads a headline that’s interesting in a newsworthy way, they’ll usually turn to a search engine like Google to find out more about it. Why not jump on the bandwagon and be one of the search results?

These Google Search services will help point you in the right direction of hot topics, provide citeable sources, and more.

  • Google News
    News from all over the web, collected into clusters; different perspectives on hot news topics. It’s really pretty cool.
  • Google Scholar
    Search Scholarly Journals, Articles & Patents, Legal Opinions & Journals and more for your research and citing.
  • Google Finance
    Google’s One-Stop shop for market analysis, business news, personal investment portfolio tracking and much more.
  • Google’s Knol
    Basically this is Google’s version of Wikipedia; a user-centered reference site. However the site has taken some strong criticisms for not being properly monitored.

Have a Google News and Information Service you think should be added to the list? Let me know.

social media monitoring

Monitor Social Media

Last week, I hinted that for marketing tools, you only need Social Media. That’s not completely true. But it’s a good start.

Social Media, indeed – the internet in general, is a vast marketing playground. What we need are tools that help us manage the conversations.

Enter Social Media Monitoring or Social Media Measurement, not to be confused with the SMM of Social Media Marketing.

When focusing on conversations or mentions about our selves, companies, sites and brands, we usually look similarly to what some call "Brand Reputation Management", or BRM.

So let’s look at special niche of social media tools…

Tools for Monitoring Your Brand (and others’)

When I first wrote this blog post, I had a whopping three tools to offer. Now, there’s so many to choose from, I couldn’t possibly include them all. However, this list of tools should do the trick to get you started. 🙂

Social Media: Are You Listening?>

Are you Listening?

Social Media is big.

Smart folks in Online Marketing understand that the various sites and tools are excellent opportunities.

Not to simply throw your stuff out therelinks, likes, fans and spam. No, there are bigger and better opportunities.


Social Media Marketing

We need to provide solutions to problems. We need to connect with our customers on a personal level.

Marketers around the globe are painfully aware of this paralyzing scenario: "We need to provide solutions to problems. We need to connect with our customers on a personal level. But how do we know what these are?"

Enter Social Media. Think about this: In Social, people want to tell you what their problems are, their interests, where they hanging out, and who with.

Think that type of information might be useful to your next marketing campaign? I think so.

Next, think about this: With Social Media, conversations happen. And word-of-mouth happens, so good or bad, people are talking – and they could be talking about you.

So if you are an Online Marketing professional, but you simply use Social Media as an end-user only, you’re missing a huge picture…Are you listening?

Social Media Marketing or SMM

Social Media Marketing or SMM

Jeremiah Owyang, of the Customer Strategy group, Altimeter, will be teaming up with Social Media Solutions group, Social: IRL, on April 26th to lead the Social Business Summit.

Hosted at the Embassy Suites hotel near Kansas City International Airport, the event boasts a full day of interactive sessions, focused on social strategy and a business goal’s first approach to creating scalable social media programs.

Goals? Social: IRL says the goal of this day-long workshop is for attendees to learn from both Jeremiah and from fellow attendees and bring an actionable plan to their day jobs.

Disco Google

Google's new Disco

UPDATE:
Disco Discontinued.

Yesterday I posted about Facebook Acquiring Beluga to bolster to make use of their mobile group messaging technology.

Mobile Group Messaging War

Facebook is not the only contender in this space. Now that they’ve acquired one of their would-be competitors, they only have to deal with the applications like GroupMe, Groupflier, Celly, Fast Society and Kik, although Facebook will easily dominate the marketshare in my opinion.

Enter Google’s Disco

That’s right; now Google has entered the fray.

Their new service, Disco, is offered both as an online service and as an iPhone application. No Android download yet, due to the acquisition of Slide; yet this very same Slide acquisition gives Disco the ability to support Facebook integration in order to import your friends, etc.

Disco is extremely bare bones currently and I’m guessing Google just wanted to get into the competitive landscape ASAP.

Mobile, Online and Social Marketing

With such a landscape growing, it will be interesting to see a similar explosion happening for advertising and marketing service providers.

Updated

Google shutters Slide, founder Max Levchin moves to greener pastures

Beluga from Facebook

Facebook Catches Beluga (Whale)

UPDATE
Beluga no longer exists…

You’ve created a social Group on Facebook for the SMM (Social Media Marketing) in your Online Marketing campaign; yet you see very little activity… Sound familiar?

With smart phones all the rage of mobile and Facebook all the rage of social – brand interaction can happen at any time. Except within Facebook Groups; the technology hasn’t been integrated.

Well that’s about to change.

Beluga Whales are Social Critters

"Beluga whales are smart, social, and mobile. Just like our apps." That’s the Facebook tag line for Beluga, a company offering a mobile messaging service within groups they call "Pods". The nifty apps have been freely available for the iPhone & Android markets.

To skeptics of the reliability & technology of this young company, having only launched in late 2010, I point to the Beluga Team itself; Ben Davenport, Lucy Zhang and Jonathan Perlow are three ex-Google engineers – so you know it’s got to be good.

Beluga helps groups of friends stay in touch on the go. Use it to plan a night out or just share updates and photos. It’s instant, intimate and simple. Best of all, it’s completely free.

There’s an old simple marketing formula – "Identify a Problem & Present a Solution". So what if we plugged in Facebook’s mobile group messaging problem with Beluga’s solution?

Big Fish Facebook Chomps Beluga Whale and Marketers Win

Facebook took the bait, acquiring Beluga earlier this month. They took the team and the technology. And I bet they’ve got your attention too.

With Facebook’s preexisting oomph and Beluga’s mobile group messaging, location integration and photo-sharing, it looks like your Social Media Marketing campaigns might be getting the boosts they need – via Groups.

I think Social Media Marketing just got a little more interesting. What do you think?

Read the announcement on TechCrunch:
Facebook Acquires Group Messaging Service Beluga In A Talent AND Technology Deal

Top 5 Online Marketing Tools

Online Marketing and SEO Toolbox

Tools for the SEO Consultant and Online Marketer

Here’s links to some tools & knowledge-base sources I’m currently wading through:

  1. SerpStat – Growth hacking tool for SEO, PPC and Online Marketing
  2. Making the Most of Social Media Marketing – Links
  3. 42 ways to use video to grow your business
  4. SpyFu – Competitor Keyword Research Tools for AdWords PPC and SEO
  5. BeanStalk – SEO Services and Internet Marketing