Online Marketing

Online Marketing Articles, covering B2B, B2C, email marketing, search engine marketing and more.

social media monitoring

Social Media Monitoring Tools

Last week, I hinted that for marketing tools, you only need Social Media. That’s not completely true. But it’s a good start. Social Media, indeed – the internet in general, is a vast marketing playground. What we need are tools that help us manage the conversations. Enter Social Media Monitoring or Social Media Measurement, not …

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Disco Google

Disco with Google

UPDATE:Disco Discontinued. Yesterday I posted about Facebook Acquiring Beluga to bolster to make use of their mobile group messaging technology. Mobile Group Messaging War Facebook is not the only contender in this space. Now that they’ve acquired one of their would-be competitors, they only have to deal with the applications like GroupMe, Groupflier, Celly, Fast …

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Beluga from Facebook

Facebook Recent Acquisition – Whale of a Catch for Marketers

UPDATEBeluga no longer exists… You’ve created a social Group on Facebook for the SMM (Social Media Marketing) in your Online Marketing campaign; yet you see very little activity… Sound familiar? With smart phones all the rage of mobile and Facebook all the rage of social – brand interaction can happen at any time. Except within …

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