I teach TCMA (Traditional Chinese Martial Arts) outside of my day-to-day SEO work.
There were a few others teaching out of PATHS Atlanta Kung Fu at the time, so I came in under this umbrella. Over time, the others left and so I was left with the website.
Although the Domain Name was far from ideal, I took the website apart and built it back up with SEO in mind (and coversions, obviously). And I’ve done that several times – the most recent redesign changed color-schemes, moved hosts, upgraded to being a secure site (HTTP -> HTTPS) and much more.
Aside from tweaking and improving SEO on pages and posts, creating new content and whatnot, I am currently building a Student Center (membership site) behind the scenes for the site.
How often have you seen “SEO is Dead” nonsense? Don’t buy it. S stands for “Search.” If everything was always in front of your face, it’d be a nightmare. There will ALWAYS be the need to Search for things…