Search – SEO (Search Engine Optimization), SEM (Search Engine Marketing – PPC, etc.), Search Engines and the like.

5 Tactics to Boost Local Traffic

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I recently wrote an article for the company I work for, entitled “5 Tactics to Boost Local Traffic to your Vacation Rental Website” and it’s pretty powerful stuff.

Even if you are not in the Vacation Rental industry, these SEO or Search Engine Optimization methods and logic, that I go into great detail about in the article, are extremely beneficial to most industries.

My boss even gave me accolades in our meetings – it’s gotten the most re-Tweets, the most shares, the most likes and so on, compared to any other one thus far on the site, so please go read it. 🙂

5 Tactics to Boost Local Traffic to your Vacation Rental Website

21 Hot Online Marketing Articles

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It’s Friday night and I thought I’d drop this little Online Marketing Article Roundup into the mix…

One morning this past week, like most mornings, my Inbox was busting at the seams with Online Marketing newsletters, articles, tips, guides and so on.

It’s rare that I have the time to read them, letting my Outlook Filters, Rules and Alerts do their organizing tricks. Of course, with the intention of visiting them at some point in the near future.

But last night, after I finished teaching my Kung Fu class, I opened a few of them and found some interesting reads.

21 Online Marketing Articles to Read Today

We’ve got 6 SEO Articles, 4 Google Articles, 6 Social Media Articles, 3 User Experience (UX) Articles, and 2 WordPress Articles. There may even a Bonus Article at the bottom!

SEO

Google

Google

Social Media

Social Media

User Experience

User Experience

WordPress

WordPress

Bonus

Bonus

For the Researcher in You

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I was doing a bit of research for my Northern Shaolin Kung Fu students recently and had a fairly eye-opening revelation.

To be honest – this little enlightenment is really positive, as it opens up new sources of information and at the same time it’s also quite frustrating.

Why frustrating? Well because it opens up new sources of information and a bit of overwhelm may ensue. 😛

As we all know, Wikipedia is user-generated content – a community-built encyclopedia of sorts, with editorial guidelines, restrictions and moderation systems (somewhat) in place.

And just a quck glance of its logo tells us that it is also translated into many different languages.

However, it is NOT merely translated into different languages.

There is different information in different languages for the same entries – sometimes more, sometimes less but usually different.

Translating NASA

For example, go to the English entry for NASA ( National Aeronautics and Space Administration).

Scroll down to the last paragraph just before the big "Contents" link box and look at the last link in that paragraph; the anchor text is "Greenhouse Gases Observing Satellite," and it points to a page with a fair amount of information and links about this satellite, also known as "Ibuki." On this page, we also learn that Ibuki was operated and launched by the Japanese Aerospace Exploration Agency, known as JAXA.

Next, go to the Spanish entry for NASA and look at the last link before the "Contents" box. You will see "Agencia Japonesa de Exploración Aeroespacial." And that is a link to the Spanish entry for "JAXA."

A logical argument could be made, initially, for sentence construction; that perhaps the last sentence in both languages in this paragraph contain all of the same links to their respective language entries, but just in a different order, due to their respective language rules.

However, all it takes is a quick scan through the sentences to see that this is not, in fact, the case.

Fun with Lincoln

Let’s look at another example in a different way.

Look at the English entry for Abraham Lincoln. And then the German entry for Abraham Lincoln.

And now all you have to do is look on the right hand side of each page, at the photos and scroll down. You’ll see the difference.

But, But, But…

And before you give me all of the reasons why you think I am wrong… Try it out yourself. Search for any topic, open a window or tab for the English version and do it again. Then just change the "en" at the beginning of the URL (this specifies English, for example) to another language or region – de for Germany, es for Spain, etc. And look at what you find; run your own little experiments.

Conclusion

My point?

Different people are getting different information on topics, based on language or part of the world they are in. Sometimes more, sometimes less, but definitely different.

There are many people who are unaware of the fact that Wikipedia is content created by its users. And many more, like myself, are under the impression that the various language entries are merely translations of English.

I am not attempting to make some sort of social justice comment here. What I am saying is this: If you are researching a topic and want more – consider alternative languages. It has its benefits.

It’s paying of for me already. My topical search that gave birth to this revelation has now given me much more interesting information on the topic from merely looking up the Italian entry. Now after I search through all of this new data, I can’t help but wonder what the Spanish entry will give me. Or the French. Or South African, or…!?!

It’s exciting, if not a bit overwhelming.

Google Search Tricks

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Google Search Tricks

It’s no new revelation that Google is the King of Search Engines. And some of you may know that Google has tons of other products as well. But even within their Search functionality lay hidden some really cool gems. Google Search Tricks.

Check out these Google Goodies!

Cool Google Search Tricks

Just type in these search phrases without the quotes and experience the helpful, the fun or the silly.

  • Type in "Do a barrel roll”" ()
  • Type in "tilt" or "askew" (without the quotes)
  • Type in "recursion"
  • Type in "define anagram"
  • Type in "anagram"
  • Type in "zerg rush"
  • Type in "calculate tip" or "tip calculator"
  • Type in the name of a Holiday, like "Chinese New Year", "Thanksgiving" or "Presidents Day", etc.
  • Type in "books by" or "movies by" or "songs by" or "albums by" and then put someone’s name in, for example "Stephen King"
  • Type in "graph for" and then a math function, for example "sin(x)+cos(x)"
  • Type in "solve" and a geometric shape, for example "circle" or "hexagon"
  • Type in "what time is it"
  • Type in "google in 1998"
  • Type in a number then a currency "in" and then a different currency, for example "100 usd in inr" or "100 dollars in rupees"
  • Type in "the answer to life the universe and everything"
  • Type in "define" and then any word
  • Type in "synonym" and then any word
  • Type in "word origin" and then any word
  • Type in "translate"
  • Type in "distance" a geographic location "to" and another geographic location, for example "distance atlanta to new york"
  • Type in "set timer" and then a number, for example "set timer 1:00"
  • Type in "atari breakout" then select images
  • Type in "pacman"
  • Type in a city name, another city name and "flights", for example "atlanta tokyo flights"
  • Type in "flip a coin"
  • Type in "i love you"
  • Type in a food "vs" another food, for example try "cheeseburger vs spaghetti"
  • Type in "sunrise in" or "sunset in" and a city name, for example "sunrise in atlanta"
  • Type in "weather" and a city name
  • Type in "forecast" and a city name
  • Type in "movies"
  • Type in the name of a Television show and the word "episodes", for example "breaking bad episodes"
  • Type in a movie title and the words "release date", for example "E.T. release date"
  • Type in a movie or TV show title and the word "cast", for example "breaking bad cast"
  • Type in the name of a company and the words "stock price", for example "google stock price"
  • Type in "founder" and the name of a company, for example "founder Cisco"
  • Type in "metric conversion"
  • Type in "time" and city name"
  • Type in "ip address"
  • Type in a stock symbol, for example "hlf"
  • Type in a sports team name, for example "new orleans saints"
  • Type in "bacon number" and a celebrity name, like "bacon number tom cruise"
  • Type "roll die"

Big Data = Little People

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Big Data

Wikipedia will tell you that Big Data "is a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications".

Online Marketers have jumped all over this (not-so-new) Big Data concept, buzzword and hype. Why? Well it’s fairly obvious. Data = Information and Information = Power. But beyond that, it’s what we use in Marketing; email lists, social media profiles, analytics, CRM (Customer / Client Relationship Management), and many other things are opportunities to fine-tune our message, our audience, our websites, our understanding…

There are blatant advantages in having access to deep data in marketing. However, there is also the innate potential that is not so good; and it is happening right now.

Just look at the recent hot trend of Infographics. During 2011 – 2013, I have seen so many of them, but now we are seeing fewer and fewer as it’s become saturated (Marketers and saturation in the same sentence? Say it ain’t so… 😛), over-hyped, over-used, mis-used and just plain tired.

But think for a moment why they popped up in the first place. Unless you’re an Accountant or someone who just gets overly-excited by seeing a gazillion numbers in a spreadsheet, which I doubt, then you need a way to visualize the information being thrown your way.

I’m searching for employment. So I’m looking at Job Boards, LinkedIn, classifieds, blogs – you name it – but basically I am reading a whole lot of Job Descriptions. And I learn a lot from this activity, besides merely collecting Big Data:

  • What the hiring trends are
  • What recruiters, hiring managers and HR Pros believe certain technologies, buzzwords and more mean
  • What these people believe are best practices
  • What they feel is good experience or knowledge to fulfill these roles are
  • What the best KPI (Key Performance Indicators) are
  • What the latest trend, tool, methodology, etc. is and how important it is to them
  • And much more

For the most part, what I learn is both disappointing (as someone fairly knowledgeable in the field) and frustrating (as someone looking to fill these roles). For example, I see many companies with e-commerce websites who want Online Marketers or SEO Pros to specifically have X years in Retail. This tells me that they really do not understand what is involved in these areas; yes – understanding the retail holiday shopping calendar is important – but this is common "marketing" knowledge; yes we need to understand taxes, shipping, etc. and again – this is "marketing" knowledge. Or how about the ads that say they want a Front-End Developer (and this always kills me), yet the Job Requirements list a host of Server-Side Languages. And a bit more relevant…Social Media Marketer needs to be expert in analytics, CRM, CMS, (Content Management System) jQuery and other completely irrelevant things…

Another area of example is the last item in that list up there – the "Latest & Greatest" craze. People listen to podcasts, read blogs and other media, attend conferences, etc. and hear about the hottest new thing. And they gobble it up. This piece of "Big Data" would be called Early Adopters.

Those rare good Marketing Managers source and read a whole lotta Case Studies. And this is a good thing. I, for one, love Case Studies. They help you learn, help you sell, help you win. Often. However…These two things go hand-in-hand more often than not: Latest & Greatest + Case Studies. Take a look at it and think for a minute – Twitter comes out – everybody loves it – it’s the coolest ever! All sorts of studies, all sorts of best practices, all sorts of new tools and methodologies. And then there is our earlier example of Infographics. But look at it today – yes all that stuff is still out there. But now we realize it may not be for everybody. We realize that it takes some sort of magic to have decent ROI (Return On Investment) in its use. Or does it?

You are doing it wrong

Bad Big Data?

So am I saying Big Data, Data Visualization, Case Studies, Social Media, Actionable Data and all the other goodies are bad? Definitely not. However I am saying something similar to a recently popular Facebook meme. You’ve seen them – funny photos with a specific quote – for example the picture of a bus in NYC, where the front LED sign says something like "Moon" and the quote says something like "Go Home bus, You’re Drunk" or "You’re Doing it Wrong". Yep – that’s what I want to say to a whole lot of folks out there – you’re doing it wrong.

Yeah, yeah, I know – Who am I to say such a thing? How Dare I? And so on. But hear me out.

Although I have been feeling this way for quite a while now, it wasn’t until recently when I began re-reading (for like the 10th time) a certain collaborative work that hoped to give a clue to these very people. Reading it for the tenth time should tell you something:

  1. It’s an older work, and more importantly
  2. It’s valuable and still relevant

That last piece is the most bothersome. It’s a very popular work – many people have read it, thought they understood it and implemented it in the way they understood it. And that’s where I have to say yet again You Totally Missed the Boat, Missed the Point; in short – You’re Doing It Wrong.

So get on your thinking caps and take off your PR Magical Buzzwords from the Big Data Boss Hats and let’s get cracking!

SEO – Crush the Hype by Doing the Right Thing

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SEO - Don't believe the Hype

SEO – Disbelieve the Hype

SEO. Search Engine Optimization.

The majority of the folks in the world claiming to know SEO, to offer services, etc. are absolutely clueless about what SEO really is and isn’t.

Penguin! Panda! Oh No! What do I do now?

This work-around and that one.

In short – NO.

I constantly hear people freaking out about Google algorithm changes; oh many "innocent" sites are getting caught up in the wide net and suffering penalties…yadda yadda…

In short – NO.

Oh – you have the words "SEO" and "Search Engine Optimization" on your website – that must make you the ideal candidate for my super-duper SEO services – you know, where I claim first position in Google and will slam links to your site all over the internet or some other such crap.

In short – NO.

We need a great PPC person – Now hiring for SEO.

In short, No.

SEO is dead. It’s about Content Marketing. No it’s about Article Marketing. No it’s about Guest Posting. No it’s about Links. No it’s about PageRank. Hey why won’t my Alexa ranking go up? Forum signatures is the way to go. No it’s all about social now. No – you’ve all go it wrong, it’s paid SEO that really delivers.

In short, No NO NO!!!

SEO is about what it has ALWAYS been about!

Sure, there are some things that algorithm changes force even the most "innocent" of us to change – for example variety in anchor text, etc.

I love SEO. I can’t stand SEO Hype.

However "innocent" and White Hat, ethics, conversion optimization, smart marketing, etc. are not all synonymous.

The Hype of SEO Innocence

Paying somebody for any type of social networking followers etc. is NOT innocent.

Paying for loads of links is NOT innocent.

Crap content just for "fresh" content is NOT innocent.

Drive-by link spam on Social Media is NOT innocent.

Implementing Bait-and-Switch techniques is NOT innocent.

In short – ANY attempt to trick, fool, beat, win, reroute etc. "the system" IS NOT INNOCENT!

Stop the Hype. Proper SEO takes time, is sure as hell not a one-off, not a project, not a technique, etc.

Unique, relevant and fresh content. And all the tons of extra stuff. But it’s to HELP the visitors get the information or take the action they want – NOT what you want.

Oh noes! Don’t worry – there are people out there who want and need your product, service, information, etc.. And if there’s not, then you need to completely re-think what you’re doing.

Okay. I think I am finished with my rant for now.

Pagination and Duplicate Content in SEO

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Pagination Duplicate Content and SEO

Pagination and Duplicate Content in SEO

Pagination and Duplicate Content is a very real issue within SEO (Search Engine Optimization).

Pagination is basically breaking up long "stuff" into shorter chunks, with a navigation system to move on to the next or previous piece.

Duplicate Content means pretty much what you’d expect it to mean, however…

Let’s look at what these things are, how they interact, what they have to do with SEO and what best practice to put into place.


Pagination

Wikipedia defines it this way:

Pagination as the process of dividing (content) into discrete pages, either electronic pages or printed pages.


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Paginated content exists all across the internet. Websites paginate in different ways. For example:

  • Long articles divided into several shorter pages
  • eCommerce sites might divide a list of products in a large category into pages
  • Forums often divide threads into URLs of a sequence

Duplicate Content

Wikipedia defines it this way:

Duplicate Content as a term used in the field of search engine optimization to describe content that appears on more than one web page. The duplicate content can be substantial parts of the content within or across domains and can be either exactly duplicate or closely similar. When multiple pages within a web site contain essentially the same content, search engines such as Google can penalise or cease displaying that site in any relevant search results.


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Interaction and SEO Effects

When you take a look at your average SERP, you’re looking at a list of (hopefully relevant) pages. That word, pages is key here. It’s what we optimize in SEO – pages.

Each page should have unique titles, descriptions, and most importantly, content.

So if you break up a long article across several pages, won’t each and every one of those pages have the exact same title, description, etc.? And that, my friends, is the rub.

What Google Says

In short, there are three things that Google says you can do in order to use Paginated Content and still whoop tail at SEO:

  1. Specify a View All page
  2. Use rel="next" and rel="prev" links
  3. Do Nothing

Specify a View All Page

Google attempts to detect the View All version of our content and, if available, its associated component pages. However, to make it more explicit, you can include rel="canonical" from your component pages to your view-all page to increase the chances that your series of pages are found.

Use rel="next" and rel="prev" links

Google’s default is to search for a View All page. However, if you’d like to override this, or if you don’t have a View All page, then using the rel="next" and rel="prev" links would be your best bet.

Let’s look at an implementation example. On the site, www.example.com, there could be an article titled abc and is broken down into three pages.

On the second page, http://www.example.com/article?story=abc&page=2, in the <head> section, you would put:

<link rel="prev" href="http://www.example.com/article?story=abc&page=1" />
<link rel="next" href="http://www.example.com/article?story=abc&page=3" />

Do Nothing

Um… What?

That’s right. Doing nothing is actually a viable alternative in the eyes of Google.

The reason? Paginated content is extremely common, and Google will still attempt to return the most relevant results, regardless of content’s pagination or lack thereof.

My Take

So out of these three options, what would I do?

Sorry but I’m not opting for doing nothing.

I’d honestly suggest doing both of options one and two. Create a View All page for your users; I imagine this may come in handy in other ways as well.

And also use rel="next" and rel="prev" links. This overrides the Google View All default, giving you complete control over Duplicate Content issues, but allows your creation of the View All page to help your users.

Keep in mind, however, that when using the rel="next" and rel="prev" links, they need to be complete and correct; one mis-step and Google will pop back into its default search for the View All page.

And here’s a handy little video from Google putting all this into perspective.

Listen to Market

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Listen

Listen to Market

It still surprises me how many people, businesses, big brands and even agencies miss this extremely important yet basic concept: Listen to Market.

Yes it’s a double entendre; a play on words, if you will.

You need to listen in order to market and you must also listen to your market.

These concepts seem so common sense that it almost feels ridiculous to point them out, however… These concepts are often not being utilized by many businesses.

From targeting irrelevant keywords to being unaware of waves of negative online reputation, the list of examples go on and on.

Yes, you’re in business to make money. But does the money you receive just come a poppin out of Narnia via wardrobe? Or is there…Hmmm…another entity that gets a minus where you get a plus?

Getting the hint? You actually have to pay some attention to your customers. You have to know your audience. You have to listen to your ideal market.

Ideal customer personas. Target markets. Social Media. Comments. Buzz. Conversations. Relevance. Solutions. Trust. And many others.

These things had better be more than just a trumped up list of buzz terms in your business strategy and methodology.

Listen to Market.

Quality vs. Quantity

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Quality vs. Quantity

Quality vs. Quantity

Which is better?

If you know me at all, you’ll bet I choose Quality; and you’d be right – every time.

Consider all of the times you’ve dealt with Customer Service for a large company. Out of all the interactions you had, what percentage of them were pretty awesome? I’m going to take a stab and say that it’s a very low number.

So if you have a bad experience, what do you do? Perhaps you complain. And do the companies care? Do they actually do anything about it?

Think now about the "Occupy *blank*" movements. Quite literally, hundreds of thousands of people around the world have complained to governments and big business to change their ways. And what positive change has that brought about?

Now head over to oDesk.com. Do a search for an SEO project or long term job. Look at the rates being bid upon, look at the average rate the employer pays; it’s pennies on the dollar.

Go to LinkedIn.com. Look at the discussions in an SEO group – if the group manager is slack (like most are), then you’ll see the majority of "discussions" are mainly spam. Get bold and become a manager of a group like I did. Delete those topics, send warning posts, delete shady members and…it never stops – they don’t get the message nor care.

Or how about reporting Spam email messages. Does it stop them?

Why Quality is so-often overlooked in favor of Quantity

So why, in all of these examples, and countless others, does nothing positive happen?

Because the world is obsessed with Quantity over Quality. Why on earth should they care about dissatisfaction from a relatively small number of complaintants when the potential opportunities or the non-complainers occupy a much higher number?

And then there is the appearance of the ever-decreasing natural resource: TIME. People feel they have less and less of it – so they need to make those efforts multi-faceted and cover as much ground as necessary in as little time as possible.

Think About It

What would happen if

  • At a restaurant, your waiter buzzed from table to table, getting orders incorrect, not clearing your dishes til after you left, not re-flling your drinks, etc.?
  • You practice a martial arts technique 10,000 times without focusing on proper execution, power, speed, timing, relaxation, application, body structure & alignment, footwork, etc.?
  • You have several job interviews planned in one day and cut each employer short because you’re going to be late to the next one?
  • As a student, you blaze through all required reading assignments and remember nothing from them?
  • Your legs and ribs are broken from an automobile accident, where a driver didn’t have time for pesky stop lights?
  • You spent tens of thousands of dollars in the hottest new automated marketing delivery software and yet…you have a .07% ROI?
  • After your father dies in the hospital due to malpractice, the judge says "Well, 1 out of 10,000 isn’t bad at all"?
  • People used the bathroom without wiping (it takes up too much time)?

Now let’s look at the flip-side. What would happen if

  • Your waiter did their job amazingly well, was conversational, cleared dishes on time, did not seem rushed, smiled, apologized for any mistakes, etc.,?
  • You practice said martial arts technique perfectly, paying attention to all important details, perhaps even focusing on one aspect at a time?
  • During rush hour traffic, someone paused and waved you into the line of traffic?
  • A brand actually responds conversationaly to you after you left a comment on one of their Facebook posts?

Quality Does Matter

You get the point. And the point is Quality DOES Matter!

This has HUGE effects on not only life in so many different aspects, but more specifically to Online Marketing and SEO as well.

THINK before you blast out 500k email marketing campaigns – did you really create your customer personas? Did you really select all the relevant criteria when creating that query of your CRM or database? Are you really sending the email at the right time to the right people? Does your offer really stand out?

THINK before you engage in another mad-genius Social Marketing effort of blasting links, Tweets, blog posts, re-sharing etc., nearly a hundred times a day. Do your customers or potentials really want or need your stuff in their faces that frequently?

THINK before you post a project on oDesk and accept a bid at $2 per hour or some other ridiculous thing (I was personally just approached about an Online Marketing & SEO Manager role, paying $16 per hour – and the average Costco employee makes $17 per hour…get a clue)

THINK before you send out the fifth touch-point email to a potential customer in a month

THINK before you release your Customer Service reps into the wild – Do they really understand the processes enough that they can Converse with the Customer?

And THINK before you enter into some sort of Link Scheme.

In short, Quantity over Quality is the way of the World. In some instances, this is necessary, for example direct sales (those who don’t understand the difference between Sales and Marketing drive me up the wall, by the way). Yet in most other circumstances, it’s a horrible trend that rarely produces anything resembling a positive experience for either party.

Think about it. And feel free to leave your comments.

Htaccess – Your Guide to Control

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htaccess

Control

Htaccess is just the file we need in today’s world of Content Management Systems (CMS), CPanels, plug-ins, applications and the like. Yet many people rarely encounter this old-world text file.

In general, .htaccess works on servers with the Apache Web Server set-up, but there are work-around tools etc. for others. With that said, let’s dive in to the nitty-gritty.

.htaccess – what is it?

To see if you already have an .htaccess file, open up your website in your favorite ftp program, file manager, etc. and look at the root folder; you should see it there.

This powerful control mechanism is simply a text file, placed at the root directory (you can place it elsewhere, but root directory is highly recommended, and has server directives within.

For example, with .htaccess, you can redirect users, put in URL re-writes, provide password-protected directories and more.

If you’d like to create your own – just open Notepad or a similarly text-based application, turn off the word-wrap and save the file as htaccess.txt or some such. Then and this is important, rename the file as simply .htaccess. Upload it to your root directory with file permission settings at 644 and you’re ready to go.

Useful .htaccess Snippets

Now that we know what the .htaccess is, let’s look at how we can use it.

Directory Index
Specify the index file of your directory
DirectoryIndex welcome.html welcome.php

Custom Error Pages
Redirect users to your very own customized Error Page, whether it be for 404, 500, etc.:
ErrorDocument 400 /400.html
ErrorDocument 401 /401.html
ErrorDocument 403 /403.html
ErrorDocument 404 /404.html
ErrorDocument 500 /500.html
ErrorDocument 502 /502.html
ErrorDocument 504 /504.html

Remove www
RewriteEngine On
RewriteBase /
RewriteCond %{HTTP_HOST} ^www.yourdomain.com [NC]
RewriteRule ^(.*)$ http://yourdomain.com/$1 [L,R=301]

Set Server’s Timezone
Set your server’s timezone with:
SetEnv TZ Europe/London (obviously change the timezone to what you desire)

Control Access
Deny access from specific IP Addresses:
order allow,deny
deny from XXX.XXX.XXX.XXX
allow from all

301 Redirects
Redirect 301 /olddirectory/file.html

Detect and Redirect Tablet-based users

RewriteCond %{HTTP_USER_AGENT} ^.*iPad.*$
RewriteRule ^(.*)$ http://yourdomain.com/folderfortablets [R=301]
RewriteCond %{HTTP_USER_AGENT} ^.*Android.*$
RewriteRule ^(.*)$ http://yourdomain.com/folderfortablets [R=301]

Hotlink Protection

Options +FollowSymlinks
RewriteEngine On
RewriteCond %{HTTP_REFERER} !^$
RewriteCond %{HTTP_REFERER} !^http://(www.)?domainname.com/ [nc]
RewriteRule .*.(gif|jpg|png)$ ^http://domainname.com/img/hotlink_f_o.png [nc]

Force Save As
Want to force users to download files instead of viewing them in the browser?
AddType application/octet-stream .avi .mpg .mov .pdf .xls .mp4

Disable Directory browsing

# disable directory browsing
Options All -Indexes
# enable directory browsing
Options All +Indexes

Blocking Specific User Agents

<IfModule mod_rewrite.c>
SetEnvIfNoCase ^User-Agent$ .*(bot1|bot2|bot3|bot4|bot5|bot6|) HTTP_SAFE_BADBOT
SetEnvIfNoCase ^User-Agent$ .*(bot1|bot2|bot3|bot4|bot5|bot6|) HTTP_SAFE_BADBOT
Deny from env=HTTP_SAFE_BADBOT
</ifModule>

What’s Next?

This is just a quick glance into the .htaccess file, but I hope it gives you some idea of the power at your fingertips. Good luck and let me know if you have any questions!