Search – SEO (Search Engine Optimization), SEM (Search Engine Marketing – PPC, etc.), Search Engines and the like.

newspaper

Hot Content Ideas

Fresh, new and magnetic content is good for SEO and good for conversions. Finding inspiration for this content, however, can be a chore.

Google, the search engine, is one of the main entities that we want to take notice of our content. But Google, the monster engine of intent, is one of the main entities that we can use for the inspiration we seek.

Google News and Information Services

As we learned in The SEO of Search Trends, knowing what hot topics people are actually searching for can be extremely helpful for marketing in general, and SEO in particular.

Enter Google News and Information Services.

When someone hears a buzz or reads a headline that’s interesting in a newsworthy way, they’ll usually turn to a search engine like Google to find out more about it. Why not jump on the bandwagon and be one of the search results?

These Google Search services will help point you in the right direction of hot topics, provide citeable sources, and more.

  • Google News
    News from all over the web, collected into clusters; different perspectives on hot news topics. It’s really pretty cool.
  • Google Scholar
    Search Scholarly Journals, Articles & Patents, Legal Opinions & Journals and more for your research and citing.
  • Google Finance
    Google’s One-Stop shop for market analysis, business news, personal investment portfolio tracking and much more.
  • Google’s Knol
    Basically this is Google’s version of Wikipedia; a user-centered reference site. However the site has taken some strong criticisms for not being properly monitored.

Have a Google News and Information Service you think should be added to the list? Let me know.

social media monitoring

Monitor Social Media

Last week, I hinted that for marketing tools, you only need Social Media. That’s not completely true. But it’s a good start.

Social Media, indeed – the internet in general, is a vast marketing playground. What we need are tools that help us manage the conversations.

Enter Social Media Monitoring or Social Media Measurement, not to be confused with the SMM of Social Media Marketing.

When focusing on conversations or mentions about our selves, companies, sites and brands, we usually look similarly to what some call "Brand Reputation Management", or BRM.

So let’s look at special niche of social media tools…

Tools for Monitoring Your Brand (and others’)

When I first wrote this blog post, I had a whopping three tools to offer. Now, there’s so many to choose from, I couldn’t possibly include them all. However, this list of tools should do the trick to get you started. 🙂

SEO Page Speed

SEO and Page Speed Tools

Earlier I wrote that Google helps SEO via Speed, and several of you wrote to me asking if there were other tools around to help improve your SEO for speed.

Well, I’m happy to tell you all that, yes, there are several other ways to test your page speed.

As you may have guessed, Google’s web-based Page Speed Online PageSpeed Insights is not the only tool available. Here’s some other speed tools you may want to play with:

Good luck with your testing and hope ya pass! 😉 Seriously, though, people have a shorter attention span these days and it’s getting shorter by the second. They will click back and go to the next result in the search engine result pages if you aren’t quick enough.

So do yourself a favor, run the tests and work on the optimizations.

Zemanta

SEO with Zemanta

"Get the most out of your blogging time." That’s what the producers of a pretty cool tool says about their blogging add-on service, Zemanta (Acquired by Outbrain in 2017).

I’ve been looking into it, and Zemanta is indeed useful. Like the WP plug-in Insights, this nifty thing gives you all sorts of media suggestions, based on what you’ve written.

In-Text Links, Photos, Tags and related articles are all within a click’s reach! You can use it via Browser extensions, bookmarklets and Server-side Plug-ins (for WordPress or Joomla, for example).


Zemanta is a tool that looks over your shoulder while you blog and gives you tips and advice, suggests related content and pictures and makes sure your posts get promoted as they deserve to be. We at Zemanta are thinking hard to help make blogging easier for you. We’re engineering better creative tools to help you get the most out of your blogging time.

Zemanta for SEO

Not only that, but you can also sign up for Zemanta as a Content Publisher. And that means more SEO for you. CEO of SEOMoz (now just Moz), Rand Fishkin, says "Zemanta is, quite possibly, the most exciting company in the link building space today. You get direct links that send traffic and provide ranking value for SEO. In an average month using Zemanta, our site received dozens of links and many corresponding boosted rankings."

Check out these 5 Steps to SEO Success using the Zemanta Recommendation Engine:

  1. Zemanta indexes your images, articles, and content via full RSS feed
  2. When relevant, Zemanta recommends your content to 1000’s of Zemanta influencers
  3. Zemanta influencers can drop your content onto their site with a simple click
  4. The average Zemanta influencer has 700 Twitter followers and 1000 Facebook friends
  5. Your content continues to be shared, consumed, and linked to

Sounds good to me. What do you think?

Outbrain Acquires Native DSP Zemanta

SEO Page Speed

SEO Speeds for Google

If you’ve been under a rock or just haven’t heard, about a year ago Matt Cutts announced on the Google Webmaster Central Blog that Site Speed is a factor in Search Ranking.

And about a year before that, Google posted a YouTube video hinting about this change, titled "Let’s make the Web Faster".


Let’s Make the Web Faster

As a matter of fact, an entire section of Google Code was dedicated to Making the Web Faster.


Making the Web Faster for SEO

So now it’s official – Page Speed definitely affects your pages search engine rankings & SEO efforts.

And Google’s released a new tool to help you with it: Google Page Speed Insights, wherein you give it a URL, and it will analyze the speed factors of the page, giving you a "Page Speed Score" out of 100.

Not to mention that you can also generate a Page Speed Mobile analysis, for mobile browser optimization!

The Page Speed Score indicates how much faster a page could be. A high score indicates little room for improvement, while a lower score indicates more room for improvement. The Page Speed Score does not measure the time it takes for a page to load.

The results are broken down into four categories:

  1. High Priority
  2. Medium Priority
  3. Low Priority
  4. Rules without Suggestions

The great thing is that’s not where it stops. They actually give the details of where you can improve and HOW you can do it.

Go test a site and improve it – you’ll notice the difference.

Disco Google

Google's new Disco

UPDATE:
Disco Discontinued.

Yesterday I posted about Facebook Acquiring Beluga to bolster to make use of their mobile group messaging technology.

Mobile Group Messaging War

Facebook is not the only contender in this space. Now that they’ve acquired one of their would-be competitors, they only have to deal with the applications like GroupMe, Groupflier, Celly, Fast Society and Kik, although Facebook will easily dominate the marketshare in my opinion.

Enter Google’s Disco

That’s right; now Google has entered the fray.

Their new service, Disco, is offered both as an online service and as an iPhone application. No Android download yet, due to the acquisition of Slide; yet this very same Slide acquisition gives Disco the ability to support Facebook integration in order to import your friends, etc.

Disco is extremely bare bones currently and I’m guessing Google just wanted to get into the competitive landscape ASAP.

Mobile, Online and Social Marketing

With such a landscape growing, it will be interesting to see a similar explosion happening for advertising and marketing service providers.

Updated

Google shutters Slide, founder Max Levchin moves to greener pastures

Top 5 Online Marketing Tools

Online Marketing and SEO Toolbox

Tools for the SEO Consultant and Online Marketer

Here’s links to some tools & knowledge-base sources I’m currently wading through:

  1. SerpStat – Growth hacking tool for SEO, PPC and Online Marketing
  2. Making the Most of Social Media Marketing – Links
  3. 42 ways to use video to grow your business
  4. SpyFu – Competitor Keyword Research Tools for AdWords PPC and SEO
  5. BeanStalk – SEO Services and Internet Marketing
Google Stars for Reviews

Google Stars of SEO - Reviews

Google makes search even more personal with stars.

Replacing SearchWiki, Google is now adding Stars to search results as a way to make it easier for you to rate your favorites and rediscover them as well.

As Google says "With stars, you can simply click the star marker on any search result or map and the next time you perform a search, that item will appear in a special list right at the top of your results when relevant."

Read more about Google’s Starred Results.

Google Stars Resources

Aardvark

Google buys Aardvark

Update on Google and Aardvark

Google Kills Aardvark, Which It Bought For $50 Million Last Year

Google Purchases Social Search Service, Aardvark

Google, the search engine giant, gets even bigger.

For $50 Million, Google has purchased the social search service Aardvark.

Developed by The Mechanical Zoo, Aardvark was founded by a group of former Google employees, as well as Damon Horowitz and Rob Spiro.

Aardvark was created as a social search service, connecting users with friends/friends-of-friends able to answer questions, like a "knowledge market."

Google Buzz

Google Buzz for SEO

So there’s a new SMO (Social Media Optimization) and Social Networking tool out…

Google Buzz has now been released (now very much defunct). A tool very much like FriendFeed (also now defunct; in fact, the url www.friendfeed.com now redirects to Facebook!), it easily integrates into your Gmail and other Google tools.

I’m not sure how it will catch on, and if I really like it yet.

Yet another tool for SEO (Search Engine Optimization), however…

What are your thoughts? Have you tried it yet?

Check it out and let me know