Search – SEO (Search Engine Optimization), SEM (Search Engine Marketing – PPC, etc.), Search Engines and the like.

Content Syndication, SEO and You

Content Syndication and SEO

Thinking of SEO and looking at two quotes from the founder of the Internet Archive, I again run into the common debate over content.

I remember in an interview with search giant, John Battelle, Brewster Kahle, entrepreneur and founder of the Internet Archive was quoted as saying:

The library of Alexandria was the first time humanity attempted to bring the sum total of human knowledge together in one place at one time. Our latest attempt? Google.

Now that’s a heavy and deep search-oriented statement for sure. Lots of goodies to make one think. But now, think of this second quote, in an interview in 2004 between Stu Feldman and Kahle:

If you look at the history of libraries, you see that they tend to be burned. The new guys don’t want the old stuff around. So the lesson of the first Library of Alexandria is &quot.don’t have just one copy."

So then we have an idea of the internet, with Google as the powerhouse, and the wise ones following Google’s recommendations of unique content. We all know it to be a true SEO rule and have hit stumbling blocks in the road; RSS – content syndication, for example. Google countered later, however, saying that the original or oldest content would be the one given credit.

And then we have Kahle’s second piece, that talks of having more than one copy. Hmmmm…Social media, bookmarking, 2.0, rss, and other marketing and syndication methods are sure following this advice, and sometimes I go to the extreme of wondering what happens if & when my host goes under…I should be keeping copies of all my content on various disks. That should be obvious I guess. But it does make me wonder…

What are your thoughts on this balance of unique content vs syndication, etc. and the future effects as well?

Google Image Search

Google Image Search

In today’s web, a good site needs imagery; design, colors, and yes, even photos. Finding them (for free) on the internet for re-use can be difficult, if not downright dangerous. Here, I’ll give you a tip or two on doing just that.

UPDATE 10/12/2011
I’ve added a few new image sources at the bottom of the list.

A week or so ago I received a letter from Getty Images‘ Legal Department, claiming my unauthorized use of a licensed image here on my site. (YIKES!!!)

Reading further into the documentation, I realized that they had made a mistake, and a phone call later it was cleared up. However, the mental panic of being targeted for $1000 before it was solved was a bit unnerving. Let’s make sure that doesn’t happen to you.

Firstly, as you should already know, you can’t just grab any image off the net and use it. There are copyrights and licenses in place to protect the photographer, artist, designer, etc. If you do, and you get caught, running won’t help you.

So what to do? Well here are few tips for finding free online images for your web use:

  1. Google
    Go to Google & enter the search term. Look on the left side-bar & click "Images". Here you’ll see lots of images, and many filtering options in the left sidebar. You’re not finished yet. Look under the Search box on the right & click on "Advanced Search". The filtering option almost at the bottom of the page is what we’re looking for – Usage Rights. Needless to say, Google’s Image Search rocks.
  2. Flickr
    One of the cool things about Flickr, is that it allows you to search and filter by Licensing. They even allow for uploads to be tagged with their Creative Commons licensing.
  3. CompFight
    A 3rd party interface into Flickr, this tool provides even more advanced search features.
  4. Flickr Storm
    A simple interface that not only pulls in flickr images relevant to your search, but it also pulls in what it believes to be related images as well. And of course, they have options for searching via licensing.
  5. EveryStockPhoto
    A free license-specific photo search engine with some cool parameters.
  6. Stock.Xchng
    Free image search with relaxed licensing, not requiring attribution. However, be careful of the higher quality, not free iStockphoto thumbnails right next to the free results.
  7. 123 RF
    This place offers both paid and free stock images. The free selection are of smaller sized images.
  8. Nachofoto
    Although really niche, this site is pretty darn cool. Semantic Search!

So that’s that in a nutshell. I hope you now have a launching pad to do some of your searching for design inspiration, images, etc. and never receive one of those letters!

Yahoo - LinkedIn

Yahoo – LinkedIn

So I was working on SEO (Search Engine Optimization) Progress reports for the site and checking CSKnet’s stats on Yahoo… (Website now dead)

And found that Yahoo is getting Linked In…In more ways than one.

I wanted to see who Yahoo thought was linking to "craigkiessling.com," and to remove consideration of links from "craigkiessling.com." (Links to a site from the same site are internal links, not inbound nor incoming links)

So off to www.yahoo.com I went with my Search Engine queries. After a couple of unsuccessful attempts, I hit gold and my query was this: "linkdomain:craigkiessling.com -site:craigkiessling.com"

Voila! Yahoo! pulled up my profile from LinkedIn.com, extracted the relevant data, and displayed it within its SERPs (Search Engine Result Pages).

This search engine actually "searched".

Rarely I say this, so…Nice job, Yahoo!

Simple commands in Search Engines like Google, Yahoo, MSN and Ask, will return all you need for your movie viewing pleasure.

Does this scenario sound familiar?

You want to go see a movie. You pick a movie. You do a search on what theaters are in your area. You see if any of them are playing the movie you want to see. You view the show times, pick one, and either purchase tickets online or search map directions and purchase at the door.

As with many other tasks, proper power search techniques makes this laundry list of steps a thing of the past. So how do we use the Search Engines to show us this wonderful movie information?

Search Movies in Google

Searching Movies in Google

Google Movie Search

Entering the search term movies into Google will give you the little gem on the right.

Now check this out – if you are not sure of the full title of a movie, but have a detail & need more info., use the special search term movie: special detail and you will pull up immediate reviews, ratings, and links to movies with your special detail in the title.

Search Movies in Yahoo

Of course, searching Yahoo has similar commands. Want to see a movie preview or trailer? Just enter the movie title and the word trailer or trailers, and voila! You’ve got trailers and a search box to list your local times, like the image.

Yahoo Movie Search

Yahoo Movie Search

An alternative is to simply search the title of the movie and your city, state, to see listings and times.

Search Movies in Ask

In my opinion, Ask’s Search Engine kicks the rest to shame in this category… Just simply enter in the title of the movie you are searching and hit Enter. Then you get all of the above, and much more, in a rocking format. No joke! Try this: Search for Indiana Jones on Ask. Well…It did.

Or maybe you want to see a movie, but need some suggestions…Just search for movies and it brings up very handy options, to say the least.

Search Movies in MSN / Live

And yes, Microsoft does their thing as well. Although not quite as cool as Ask, they do make an assumption – just search for the title of the movie, and your first listing will be showtimes in your area. You can go move on from there, and although I think the assumption of If I search for "Indiana Jones," I want to see the movie and would be most interested in knowing local show times, it is still an assumption…And we know what they say about those, don’t we?

Quick Alternative

Keep in mind, that most of these Search Engines also have directories, and sub-sites, dedicated to various things, for example, movies. Only Yahoo! is the easiest to locate this area: you can get there from their main page, or just go to https://www.yahoo.com/entertainment/movies/. MSN also has a https://www.msn.com/en-us/movies. But doing the movies.SearchEngineName.com does not work anymore like it once did for several of the search engines.

So we have pros and cons for each Search Engine, but overall, I think these commands will not only help your movie search but also give you a bit more depth of understanding Search Engines.