For once, I actually read through some of the gazillions of Online Marketing articles that flow in through my Inbox. And there were some serious doozies laying in there! So I broke them down into their various categories and made a list of the fairly interesting (and definitely the more informative and actionable) ones
SEM – Search Engine Marketing. Pay per Click or PPC. Purchasing Ads on the Search Engines to help give that conversion profit a boost.