Social Media – It’s everywhere. And businesses use it for market research and intelligence. They use it for branding. They use it for Lead Generation. They use it for interactivity. And some of us understand that it’s tied at the hip with SEO, PPC and other Online Marketing methodologies.

Google Buzz

Google Buzz for SEO

So there’s a new SMO (Social Media Optimization) and Social Networking tool out…

Google Buzz has now been released (now very much defunct). A tool very much like FriendFeed (also now defunct; in fact, the url www.friendfeed.com now redirects to Facebook!), it easily integrates into your Gmail and other Google tools.

I’m not sure how it will catch on, and if I really like it yet.

Yet another tool for SEO (Search Engine Optimization), however…

What are your thoughts? Have you tried it yet?

Check it out and let me know

Personalized Search in Google

Google Personalized Search in SEO

Google’s Personalized Search is a very cool feature, but when working with SEO (Search Engine Optimization), can give a skewed view in the SERPs (Search Engine Results Pages).

Attempting to personalize the results to your query, Google’s Personalized Search happens usually by default, so…

If you’re logged into Gmail or any other Google-based service while entering in a search query into the box, the results will be personalized, based on you’re click history, as well as other factors.

This means that if you’ve done some SEO work on your site, go into Google to check your ranking and are signed in, you get personalized results. And when you continue to click through to your own pages – well this tells Google that you really like this site and are "voting" for it; thus personalized/altered results may happen in the future.

But for SEO, we want to see the actual results – not the personalized ones.

There are two ways to avoid seeing Google’s Personalized Search results:

  1. Log out of your Google services
  2. Add &pws=0 to the end of your search string in the search box or address bar

Now get out there and optimize your searching skills, you saucy SEO searcher!

SamePoint Social Media Search

SMO for SEO - SAMEPOINT

Update regarding SamePoint

Unfortunately, the SamePoint website is D-E-A-D. 🙁

As you may have figured out by now, using SMO (Social Media Optimization), tied in with SEO in your Online Marketing efforts, is fast becoming a must-have.

But with all the Networking sites (professional, social, and somewhere in-between) APIs (Application Programming Interface), tools and more out there, where do you start and how do you manage it all?

Well, there’s a lot of good ones out there, but let me tell you about one of them along your SEO road.

I just recently found out about this wonderful tool, and I personally find it to be pretty decent. Go on over to SamePoint and check it out.

With a Google-like interface, you simply enter in a search query and what is returned are listings from various Social sites listing your query, like Twitter, Wikipedia, Blogger, WordPress.com, friendfeed and many, many others.

For example, I did a search on "Northern Shaolin", as that is the style of Chinese Martial arts or more commonly known as Kung Fu, over at PATHS Atlanta Northern Shaolin Kung Fu section.

Check out what the results page looks like – very intuitive, user-friendly, and more importantly, valuable!

Content Syndication, SEO and You

Content Syndication and SEO

Thinking of SEO and looking at two quotes from the founder of the Internet Archive, I again run into the common debate over content.

I remember in an interview with search giant, John Battelle, Brewster Kahle, entrepreneur and founder of the Internet Archive was quoted as saying:

The library of Alexandria was the first time humanity attempted to bring the sum total of human knowledge together in one place at one time. Our latest attempt? Google.

Now that’s a heavy and deep search-oriented statement for sure. Lots of goodies to make one think. But now, think of this second quote, in an interview in 2004 between Stu Feldman and Kahle:

If you look at the history of libraries, you see that they tend to be burned. The new guys don’t want the old stuff around. So the lesson of the first Library of Alexandria is &quot.don’t have just one copy."

So then we have an idea of the internet, with Google as the powerhouse, and the wise ones following Google’s recommendations of unique content. We all know it to be a true SEO rule and have hit stumbling blocks in the road; RSS – content syndication, for example. Google countered later, however, saying that the original or oldest content would be the one given credit.

And then we have Kahle’s second piece, that talks of having more than one copy. Hmmmm…Social media, bookmarking, 2.0, rss, and other marketing and syndication methods are sure following this advice, and sometimes I go to the extreme of wondering what happens if & when my host goes under…I should be keeping copies of all my content on various disks. That should be obvious I guess. But it does make me wonder…

What are your thoughts on this balance of unique content vs syndication, etc. and the future effects as well?

Yahoo - LinkedIn

Yahoo – LinkedIn

So I was working on SEO (Search Engine Optimization) Progress reports for the site and checking CSKnet’s stats on Yahoo… (Website now dead)

And found that Yahoo is getting Linked In…In more ways than one.

I wanted to see who Yahoo thought was linking to "craigkiessling.com," and to remove consideration of links from "craigkiessling.com." (Links to a site from the same site are internal links, not inbound nor incoming links)

So off to www.yahoo.com I went with my Search Engine queries. After a couple of unsuccessful attempts, I hit gold and my query was this: "linkdomain:craigkiessling.com -site:craigkiessling.com"

Voila! Yahoo! pulled up my profile from LinkedIn.com, extracted the relevant data, and displayed it within its SERPs (Search Engine Result Pages).

This search engine actually "searched".

Rarely I say this, so…Nice job, Yahoo!