Articles dealing with Bing – the Microsoft Search Engine.

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SEO Mastery for BING

A bit more than a Ding

As you all know, Bing is the second-most used Search Engine, behind the obvious leader Google.

But did you know that there are some very specific things to look at to improve your rankings…for Bing?


5 Tips to Boost Your Bing SEO

Take note that we’ll not be covering general SEO tactics here, as this is geared towards people who already have a grasp of the fundamentals.

  1. Webmaster Center
    Over time, Bing’s Webmaster Center has become more robust and now provides a very good look into the performance of your site and optimization efforts. Use this tool and Be Smart about it.
  2. Microformats
    The major players in the Search Engine world have all begun to support microformats. And in some cases, implementation provides extra benefits in the SERPs. Use them. The suggested protocols and implementation information surrounding them can be found at Schema.org.
  3. Geo Signals
    Bing doesn’t use TLD versions of their Search Engines, like you’ll find over at Google, but rather a variety of Geo Signals in order to determine for which country a certain page is more appropriate. Things like the physical location of the server, TLDs, incoming link locations, language, etc. And, although Google does not consider the Meta Geo tags, Bing does.
  4. Click-Through Rate
    Although Bing still allows you to get quickly indexed, whether you rise, drop or pop is heavily influenced by user interaction…So pay attention to CTR (Click-Through Rate) in your Analytics.
  5. Bounce Rate
    As mentioned above, Bing really cares about user interaction. If people are bouncing out in less than a minute, Bing takes notice, and so should you (as you should anyway).

Well folks, it’s not a lot, but it is power-packed. These very Bing-specific SEO tips could take you to the next level. Bing may not have been very important in the past, but that’s just not the case anymore.

Know of any other Bing goodies? Leave a comment and share!

Canonical

NOT rel=canonical

Canon:
A general law, rule, principle, or criterion by which something is judged.
A member of the clergy on the staff of a cathedral, esp. a member of the chapter.
Canonical:
According to or ordered by canon law: "the canonical rites of the Roman Church".
As a Noun: The prescribed official dress of the clergy.

And what do either of these definitions have to do with SEO or even rel="Canonical", for that matter?

Nothing. Except, perhaps, for the idea of a general law, principle etc. We’ll see how in just a moment.

So when asked in a Job Interview, anything referring to the Catholic church or Catholicism is not really the correct answer; unless of course your job happens to be in that area.

So what does rel="Canonical" mean, why should you care, and how should you make the magic happen?

rel= "Canonical" – Why, What and How

Why should you care about rel="Canonical"?

Have you ever heard of duplicate content and the penalties that come along with it?

I’m sure you have. In short, Google is not a big fan of duplicate content and it could seriously hurt your rankings! Whether you have or haven’t, here’s a real-world example to give it some context:

Let’s say you’re running a site selling products (or services). And oftentimes these product pages can have exactly the same, if not similar content, but a slightly different URL. For example:


http://www.example.com/product.php?item=swedish-fish&trackingid=1234567&sort=alpha&sessionid=5678asfasdfasfd
http://www.example.com/product.php?item=swedish-fish&trackingid=1234567&sort=price&sessionid=5678asfasdfasfd

As you can see, there are two different values of variables in the URL – sort=alpha and sort=price. Regardless of how they’re sorted though, you’re still looking at the same list of swedish-fish.

And they will have the same, if not similar, content. So what do we do?

We implement the rel="canonical" attribute or tag.

You need to decide which actual page has the most complete, accurate and best content for this subject, topic or page. Once you’ve done that, you need to go to all of the other possible URL pages and put in the directive to tell Google "Hey! I know this looks alot like this other page over there, but I want you just to pay attention to this one page for the content, instead of all the possible ways you could find it."

So then, in each of the non-canonical pages, or each of the pages that tell part of the story with duplicate or similar content, we need to tell Google to go to this other page for classification, like


<link rel="canonical" href="http://www.example.com/product.php?item=swedish-fish"/>

Place this in the <head></head> section of these pages – all pointing to the one page that you’d prefer to be listed in the SERPs for that content.

Oh! And here’s a couple of extra pointers regarding rel="canonical":

  • It’s preferred to use absolute links instead of relative links, when specifying the canonical.
  • Do not try to "game" the system by using this to simply rank a page higher; you will get found out. And quickly!
  • If the preferred page does not actually exist – you’re at the whim and mercy of Google.
  • To an extend, Google can follow a chain of canonicals – but if you’re trying to game the system – see the second bullet point above.
  • Yes, you can use it to point to pages on another site…But again…Hopefully you get the point.

So you’ll either have to do this manually in the pages of your website, or if you’re using WordPress as a back-end CMS or blogging platform, there is a much easier way.

WordPress SEO by Yoast is an outstanding plug-in to say the least, with all of its wonderful functionality.

And one such piece of functionality is about rel="Canonical"!

After you’ve installed and activated the plug-in, go into your Page or Post that you need to get Canonical on, and scroll down past the content area into the box supplied by the plug-in.

Click on the "Advanced" tab, scroll down a wee-bit and there you have it: a form field labeled "Canonical URL". That’s where you would paste in the URL for the page that has the most complete and accurate content that you’d prefer Google to index and show on the SERPs for this topic’s search query.

Well folks, that’s it. Hopefully you’ve learned a little bit about rel="Canonical", why you should use it, and how to do so.

Oh and by the way, there is a way to use this for the whole www.website.com vs. website.com battle too.

Have you figured out how?

Google Trends

Trends

(Scroll down for the Big List.)

Trends are powerful things.

Knowing what’s hot and happening now in the world can be fun. It can also be a great source of ideas for relevant content, linkbait and SEO (Search Engine Optimization).

As Wikipedia says, "SEO Trending is a technique used by webmasters to write content based on recent events on the web to get more visibility for their websites in search engine results pages."


What are Trends?

Think about this. Trends show the general direction in which something tends to move. They show a possible future, the "buzz" of tomorrow, the next hype, an evolving topic. Or…An opportunity for the SEO-inclined to push their websites up in the search engines, get more backlinks and new traffic.

Now think about this. When there’s hype around something, people will:

  • Speak about it
  • Get curious about it
  • Search for it
  • Share it

How Trend – Spotting affects SEO

What does this mean for the SEO Consultant and/or Webmaster? The trends and the hype provide a framework for a certain amount of success. Here’s some things to do during the hype:

  • People will speak about it
    • Listen to their words (keywords)
    • Join the conversation via Twitter, Social Media, etc. (real time search)
    • Create trust by allowing discussions on your site, forum, blog, etc. (user-generated content)
    • Become an authority by getting them to speak about the relevant pages on your website (backlinks)
  • People get curious about it
    • Understand intent behind the unclear questions and give answers (intent)
    • Give away more – value-added free relevant content (incentives)
    • Use all available channels to give answers (universal search)
  • People search for it
    • Don’t underestimate the rapid increase in search volume (search volume)
    • Google’s "Query deserves freshness" factor will push keywords to the top of the SERPs (SERP Promotion)
    • Create fresh content for these queries (fresh content)
  • People share it
    • Find creative ways of using the hype for Linkbait to get new links (link bait)
    • Actively use Social Media to spread content and generate new traffic (SMOSocial Media Optimization)

Tools to Identify Trends

But how do we identify them? We know they’re happening but we usually hear about them in the now or in the past.

Aside from simply listening in the proper places, there are many paid and free tools to do just that. We spoke about Hot Content Ideas from Google and The SEO of Search Trends, but what about a bigger list of Tools?

Well here you go. I’ve compiled a fairly huge list of tools for you to go out play and learn from (in no particular order):

I’ll understand if you need to take a break after that; God knows I do!

SEO Trend It and Spin It!

Definitely not advocating the Black Hat "Spin" methodology here, but more of the original intent of the word. 🙂

Now that you have a huge toolbox to find out what people are searching for and talking about, be a little bit creative and original in your content creation. Make it interesting so that people who come to you as new traffic, come back and want more.

Local Search Engine Optimization - Local SEO

Local SEO

Local SEO – its concepts, strategies and tactics, has become increasingly important in the Search Engine Optimization game.

Just look at Yelp, Google My Business or Bing Places to get an idea of this.

The key is localized content. Content that is specific to users in specific geographies. Now isn’t that closer to the idea of providing what the users are really searching for?

For example, sign in to Google. Search for movie theater. Voila! It’s localized and specific, helpful content.

Now let’s get into a few ideas of how to optimize your pages for local search (local SEO).

Creating Localized Content for Local SEO

Here’s a few ideas to spurn your campaign.

  • Shipping rates
  • Sales tax differences
  • Warranty repair locations
  • Dealer locations
  • Different uses for different climates

Local SEO: Ideas

Once you have some localized content, you need to link locally as well. We know the importance of links in SEO, right?

  • Local Yahoo! versions
  • Local Business Directories
  • Local Bloggers’ business sites
  • Informational sites about specific localities
  • Local Business rating sites

And there’s much more.

There’s also Yext, which now bills itself as the "Digital Knowledge Management Platform".

Ever hear of Yelp? They claim to be "best way to find great local businesses". Let’s look at some other ideas.

Local SEO: Citation Listing Services

Be sure to read the Top 10 SEO Benefits of Directory Listings. It’ll definitely build your confidence in directories, as well as your Local SEO campaign.

Hopefully this will help boost your creative juices and your local SEO campaigns will flourish. Good luck!