SMO – Social Media Optimization

SMO or Social Media Optimization is the organic side, as opposed to SMM or Social Media Marketing and is one piece in the puzzle of SEO or Search Engine Optimization as well.

Online Marketing

21 Hot Online Marketing Articles

For once, I actually read through some of the gazillions of Online Marketing articles that flow in through my Inbox. And there were some serious doozies laying in there! So I broke them down into their various categories and made a list of the fairly interesting (and definitely the more informative and actionable) ones

Big Data

Big Data = Little People

Online Marketers, Social Media Masters, etc…You’re Doing It Wrong. This is a No-Holds-Barred look at why People and Quality matter more than Data and Quantity.

Disco Google

Disco with Google

UPDATE:Disco Discontinued. Yesterday I posted about Facebook Acquiring Beluga to bolster to make use of their mobile group messaging technology. Mobile Group Messaging War Facebook is not the only contender in this space. Now that they’ve acquired one of their would-be competitors, they only have to deal with the applications like GroupMe, Groupflier, Celly, Fast …

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Beluga from Facebook

Facebook Recent Acquisition – Whale of a Catch for Marketers

UPDATEBeluga no longer exists… You’ve created a social Group on Facebook for the SMM (Social Media Marketing) in your Online Marketing campaign; yet you see very little activity… Sound familiar? With smart phones all the rage of mobile and Facebook all the rage of social – brand interaction can happen at any time. Except within …

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SamePoint Social Media Search

Powerful SMO Tool for SEO in the New Year – SamePoint

Update regarding SamePoint Unfortunately, the SamePoint website is D-E-A-D. 🙁 As you may have figured out by now, using SMO (Social Media Optimization), tied in with SEO in your Online Marketing efforts, is fast becoming a must-have. But with all the Networking sites (professional, social, and somewhere in-between) APIs (Application Programming Interface), tools and more …

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