Articles having to do a bit with UI or User Interface(s) (hmmm would the plural be User Interfii? :P)

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It’s Friday night and I thought I’d drop this little Online Marketing Article Roundup into the mix…

One morning this past week, like most mornings, my Inbox was busting at the seams with Online Marketing newsletters, articles, tips, guides and so on.

It’s rare that I have the time to read them, letting my Outlook Filters, Rules and Alerts do their organizing tricks. Of course, with the intention of visiting them at some point in the near future.

But last night, after I finished teaching my Kung Fu class, I opened a few of them and found some interesting reads.

21 Online Marketing Articles to Read Today

We’ve got 6 SEO Articles, 4 Google Articles, 6 Social Media Articles, 3 User Experience (UX) Articles, and 2 WordPress Articles. There may even a Bonus Article at the bottom!

SEO

Google

Google

Social Media

Social Media

User Experience

User Experience

WordPress

WordPress

Bonus

Bonus

Ever come across a tear-jerking video or post on that well-known social media giant, Facebook, and struggle with how to digitally react?

Sure. Everyone has. You don’t necessary Like that a friend’s family-member is in the hospital, but you want to show support and give the post a boost, with the hopes of others will see it – be notified, share emotional support, etc.

Liking something just doesn’t seem to cover many emotional reactions we may have to a story.

Facebook has finally upped their game in this area.

They’ve now introduced more post reactions. If you hover your mouse over the "Like" link, you’re now presented with additional options.

There’s the Thumbs-Up, representing the typical Like. But now you also have Love, Haha, Wow, Sad and Angry, along with their acompanying cute emoticons.

But this has been released for a few weeks now, actually. And although I, personally, have been making use of the new choices, I am only seeing slight traction from others. What say you? Are you using them? Do you Like them?

Simple Social Icons Fontello

For the Short and Sweet instructions, Click Here. Otherwise, read on.

You’re running a WordPress site and wanted some cool "Follow Me" social icons your users could click on and get social.

So you install the Simple Social Icons plugin (especially if you’ve got a Genesis theme). The plugin is easy-to-use and cool, but…

You soon realize that there’s no options for re-ordering the icons or adding new ones, like Yelp. 🙁

You search online and find links to a few tutorials. Only…They ask you to become a paid member in order to read the tutorial!

This happened to me on a recent site re-design, so after digging around I figured it out and thought I would share. For Free.

Remember: If the plugin is updated, you will have to do this all over again. Unless the developers build in the options in a new release.

Point to remember: The "image" used to link to a site = an icon = a font (think like the font Wingdings) = a Glyph.

The Nine Simple Steps – Detailed Version

Simple Social Icons Plugin Editor

WordPress Plugin editor simple social icons

In the back-end Admin area of your WordPress site, go to Plugins - Editor. Select Simple Social Icons from the drop-down box on the top right and click "Select".

Click on simple-social-icons/simple-social-icons.php.

Open a new tab in your browser and go to www.fontello.com

Open your preferred code editing software. Mine is Dreamweaver. You could also just use Notepad or something similar for this, and use the Edit – Find functions to locate the bits that you will need to work with.

Get your preferred FTP software handy (I use FilezillaIt’s Free :)). If you rely on cPanel, for uploading files, open up a new tab and get it ready.

Write down / type up a complete list of all the sites / icons you will want. Decide what order you want the icons to be in. If you only need to add one site, then there’s no need for this.

Fontello's SERPs for Yelp

Fontello Search – Yelp

Go to the browser tab with www.fontello.com.

Type the name of the first site into the search bar. For example, yelp. The search functionality happens as you type and it will show a list of available icons for this site. In the yelp example, it pulled up two: Font Awesome and Zocial. Pick one and click it.

Look over at the red button on the right, labeled "Download webfont". You should now see it saying (1). This number will increase each time you select one, like a shopping cart.

Go back over to the search box and type in your next one. Click the one you want & Download number goes up. Continue doing this until you have all you need.

If you forget which ones you have selected, click on "Customize Names" and you can see a list. You may have noticed there are many icons available, with only a small percentage being the social website ones.

So if you see one you like (that’s not a website) and select it, make sure you come to the "Customize Names" area, click on the icon’s name after "icon-" and give it a name that you can remember.

You might have to do this anyway on some of them. For example, the name of Flickr’s icon is icon-dot-2, which will probably be hard to remember – even if the icon is actually two dots; so I’d change it to icon-Flickr, but it’s up to you.

Now, once you have all of the ones you want selected, click on "Download webfont (number of icons)".

Save the downloaded zip file somewhere you can easily access it.

Extract the contents to a similarly-accessible location. I tend to use my desktop for temporary use / immediately-available files.

Go to your code editor and open /font/fontello.svg from the folder you downloaded & extracted.

The majority of the code is comprised of <glyph> tags.

There should be one <glyph> tag for every site/icon that you selected and downloaded from fontello.com. But they might not be in the order that you want them in.

Although the order here does not affect the order on your site, it would help to put them in the proper order to make things easier on yourself.

So just take each complete tag, for example:

<glyph glyph-name="youtube" unicode="&#xe800;" d="…numbers, letters, dashes…" horiz-adv-x="857.1" />

and copy and paste them in the order that you want and then save the file but don’t close it.

We will be going back and forth between our the plugin editor in our browser and this file.

Any time you are editing code, be very careful what you select, copy, paste. Moving or deleting any parenthesis, semi-colon, etc. that you don’t need to, will potentially break your site.

Save your work.

Go over to the browser tab with the plugin editor opened to simple-social-icons/simple-social-icons.php.

Luckily, the plugin developers commented their code, so it’s very easy to find what we need to work with.

Scroll down through the page and take a look. PHP comments are usually labels saying "This is what this bit of code below will do" and looks like this:

	  /**
	  * Default widget option values.
	  */

There are three blocks of code that we will be working with, each labelled by a comment above it. If you can’t find what you’re looking for, use the browser’s built-in Edit-Find functionality.

  1. Default widget option values.
    This creates an instance of each of our icons.
  2. Social profile glyphs.
    This assigns each icon name a font number; it’s how our fontello.svg file & this file work together.
  3. Social profile choices.
    This sets up the HTML code (and individual classes for CSS) to display each icon link on the front-end of your site.

We want each of these code blocks & icons to be in the same order as we set up over in fontello.svg.

Let’s look at the first code block, "Default widget option values.".

The first 12 or so lines establish the default CSS values. I wouldn’t suggest messing with these – just use the regular Admin options or CSS to change them. You can if you want, but these values will be the norm defaults.

After that, we start getting into the names of the actual icons.

The one that is listed in my code first is 'bloglovin' => '',. But let’s say I wanted Yelp to be first on my list, as I’ve ordered them in fontello.svg. I would select that line of code and copy. Then put my cursor in front of it and hit enter (re-adjust the spacing) and paste that bit in the new line. And then I’d change the bloglovin text to yelp. Do this for the whole list.

Scroll down to the next code block, "Social profile glyphs." and do the same thing – place the lines of code in the desired order.

Next, we need to edit the values for each icon in this code block. Go back to fontello.svg (you should have been going back & forth between these two anyway, to help you with the order) and look at your first <glyph> tag. Each tag has four attributes, but we are only interested in the first two: glyph-name and unicode.


<glyph glyph-name="bloglovin" unicode="&#xe800;" d="…numbers, letters, dashes…" horiz-adv-x="857.1" />

Grab the unicode value, go back to the plugin-editor screen and paste it into the spot between the single quotes for the relevant glyph. Be sure to include the & (ampersand), # (hash mark) and ; (semi-colon), but not double or single quotes. Do this for the whole list.

Scroll down to the next code block, "Social profile choices." and place the lines of code in the desired order.

Be Careful. An entire section here looks like this:

				'bloglovin' => array(
				'label'   => __( 'Bloglovin URI', 'ssiw' ),
				'pattern' => '<li class="social-bloglovin"><a href="%s" %s>' . $this->glyphs['bloglovin'] . '</a></li>',
			),

Take note of the single quotes and especially the parenthesis + comma at the end.

Use the same process for those custom or newly-created glyphs; grab a block of relevant code, copy & paste it where it belongs in the list. Then change all the name values to be the proper ones, including the li class. There are four places in each block of code where the name should be changed.

If you want to edit the output HTML, go for it. If you’re not familiar with HTML and/or PHP, I’d just leave them alone and only move the code segments and edit the text.

Save the file.

We’re done with the hard part. 🙂 You can close your code editor program after you save your work.

Go to your FTP program or cPanel. Navigate to the plugin folder /wp-content/plugins/simple-social-icons/.

Go to the folder you downloaded and extracted. Move the file config.json into the plugin’s font folder. Yes, you want to replace the one that is currently there with the new one you downloaded.

Don’t worry about the CSS folder.

Move the font folder over to the plugin root folder on your site, replacing the old one.

Close your FTP and code editor programs.

In the Admin area of your site, go to Appearance – Widgets. Drag and Drop the Simple Social Icons widget where you want it. Check it out! There’s your new site inputs and with everything in the right order.

Go to the front end of your site and make sure to flush your browser cache. And then voila! New Simple Social Icons in the order you want, customized the way you want!

The Nine Simple Steps – Short Version

SHORT & SWEET

  1. Go to www.fontello.com
  2. Select icons, Customize the names, Download and Extract
  3. Open /font/fontello.svg in editor & reorder glyph tags
  4. Go to WordPress Admin – Plugins – Editor – Simple Social Icons – simple-social-icons.php. See 3 blocks of relevant code. Reorder & Add/Edit text values.
  5. Replace Unicode values in plugin file with those in the downloaded fontello.svg.
  6. Edit HTML & CSS classes to your liking
  7. Replace config.json in plugin’s font folder with downloaded one (it’s in the root)
  8. Replace font folder with the one you downloaded – ignore CSS folder
  9. Flush browser cache and have fun!
Age

Domain Age and SEO

So you’re steadily optimizing your site using various SEO strategies, and you’ve made some visible progress.

You’ve come up in the SERPs (Search Engine Result Page), and yet – there is that one competitor who you just can’t seem to pass. You do some Competitive Intelligence reporting and look at your benchmarks. You’ve got higher stats in most areas, and they haven’t done much.

What’s going on here?

You need to consider the Domain Age of your site and that of your competitors.

If you’re not sure how to do this, use this handy Domain Tool. Just enter in a domain name, and you’ll find lots of interesting information, including when the domain was created, when it expires, and when the domain entry was last updated.

In short, the older the better.

Consider the age of the website & the length of time the domain has been registered.

Domain Age is a pretty large SEO factor in Google’s algorithm. Why? Think about spam sites that pop up and die off quickly – should they really rank above a real, quality site? The age factor is akin to business in the brick & mortar world; if a company has been in business for quite a while, then they’ve built up trust, reliability and are fairly good at what they do.

The same logic applies online.

Unfortunately there is little you can do about Domain Age. All you can do is to continue with fresh & unique quality content, and continue to tweak your on-page factors, as well as working on your off-site factors as well.

So before you pull all your hair out when running analytic & status checks on your SEO campaigns – look at the Domain Age.

Eat at URL's>

SEO - URLs and Domain Names

Domain Names are an extremely important consideration in SEO.

If you’re selling used green pants, how do you think www.usedgreenpants.com or www.pants.com/usedgreen.hmtl would fare in the SERPs (Search Engine Results Page)? Well, I think you know – it would do great!

Domain Names

So what should we do about Domain Names, URLs and what are they?

Wikipedia’s entry on Domain Names says this:

A domain name is an identification label that defines a realm of administrative autonomy, authority, or control in the Internet. Domain names are also hostnames that identify Internet Protocol (IP) resources such as web sites. Domain names are formed by the rules and procedures of the Domain Name System (DNS).

Domain names are used in various networking contexts and application-specific naming and addressing purposes. They are organized in subordinate levels (subdomains) of the DNS root domain, which is nameless.

The first-level set of domain names are the top-level domains (TLDs), including the generic top-level domains (gTLDs), such as the prominent domains com, net and org, and the country code top-level domains (ccTLDs).

Below these top-level domains in the DNS hierarchy are the second-level and third-level domain names that are typically open for reservation by end-users that wish to connect LANs (local area networks) to the Internet, run web sites, or create other publicly accessible Internet resources. The registration of these domain names is usually administered by domain name registrars who sell their services to the public.

Use keywords as part of the domain name where possible. Purchase other domain extensions to protect the brand. Buy the .net, .org, .us, and other extensions so competitors do not. Keep URLs concise & descriptive. And ensure that the user should be able to determine where he is at based on the URL.

What I suggest is that you look at this article: How to Choose Domain Names for SEO.

Now get out there and optimize your domain names, master of your SEO domain!