For once, I actually read through some of the gazillions of Online Marketing articles that flow in through my Inbox. And there were some serious doozies laying in there! So I broke them down into their various categories and made a list of the fairly interesting (and definitely the more informative and actionable) ones
Usability. It’s as simple as “Is your site Usable?” but it’s also a bit more than that.
It’s such an important factor, that even the government has bit on Usability.
Associated with, but different from Accessibility.
So you’re steadily optimizing your site using various SEO strategies, and you’ve made some visible progress. You’ve come up in the SERPs (Search Engine Result Page), and yet – there is that one competitor who you just can’t seem to pass. You do some Competitive Intelligence reporting and look at your benchmarks. You’ve got higher …
Domain Names are an extremely important consideration in SEO. If you’re selling used green pants, how do you think www.usedgreenpants.com or www.pants.com/usedgreen.hmtl would fare in the SERPs (Search Engine Results Page)? Well, I think you know – it would do great! Domain Names So what should we do about Domain Names, URLs and what are …