General Technology Articles to get you through the day.

Top 5 Online Marketing Tools

Online Marketing and SEO Toolbox

Tools for the SEO Consultant and Online Marketer

Here’s links to some tools & knowledge-base sources I’m currently wading through:

  1. SerpStat – Growth hacking tool for SEO, PPC and Online Marketing
  2. Making the Most of Social Media Marketing – Links
  3. 42 ways to use video to grow your business
  4. SpyFu – Competitor Keyword Research Tools for AdWords PPC and SEO
  5. BeanStalk – SEO Services and Internet Marketing
Facebook Privacy

Facebook - Privacy

We all know that most folks are a bit up in arms about Facebook‘s Privacy issues…

But, did you know that you can actually be a “Fan” of Facebook’s privacy? Crazy, but true.

On the Facebook blog, they announced that they’ve actually created a Facebook Privacy Fan Page, where you can "Like" it

Check it out and let me know your thoughts.

Facebook Privacy Resources

Gadgets

Ah...Gadgets!

Update: I actually ended up getting one in 2014. ๐Ÿ˜›

As everyone knows, the new "iPad" has recently come out. But I think I will pass on this gadget and here’s why.

  1. Not big on gadgets.
  2. No physical keyboard
  3. One size doesn’t fit all
  4. Runs a phone OS (Operating System)
  5. No HDMI (High-Definition Multimedia Interface) output or camera
  6. No USB (Universal Serial Bus) ports
  7. No flash memory slot
  8. Price is not right
  9. Locked in
  10. It’s about the Network
  11. And then there’s this clip

For more details, check out this 10 reasons why I’ll be passing on the iPad article by Jody Gilbert on TechRepublic.

Age

Domain Age and SEO

So you’re steadily optimizing your site using various SEO strategies, and you’ve made some visible progress.

You’ve come up in the SERPs (Search Engine Result Page), and yet – there is that one competitor who you just can’t seem to pass. You do some Competitive Intelligence reporting and look at your benchmarks. You’ve got higher stats in most areas, and they haven’t done much.

What’s going on here?

You need to consider the Domain Age of your site and that of your competitors.

If you’re not sure how to do this, use this handy Domain Tool. Just enter in a domain name, and you’ll find lots of interesting information, including when the domain was created, when it expires, and when the domain entry was last updated.

In short, the older the better.

Consider the age of the website & the length of time the domain has been registered.

Domain Age is a pretty large SEO factor in Google’s algorithm. Why? Think about spam sites that pop up and die off quickly – should they really rank above a real, quality site? The age factor is akin to business in the brick & mortar world; if a company has been in business for quite a while, then they’ve built up trust, reliability and are fairly good at what they do.

The same logic applies online.

Unfortunately there is little you can do about Domain Age. All you can do is to continue with fresh & unique quality content, and continue to tweak your on-page factors, as well as working on your off-site factors as well.

So before you pull all your hair out when running analytic & status checks on your SEO campaigns – look at the Domain Age.

RSS-SEO

RSS in SEO

RSS (Really Simple Syndication or RDF Site Summary, Rich Site Summary) Feeds can add to your SEO campaign.

Aside from being a great alternative way to receive updated content on your site, RSS feeds bring you closer into that hip Web 2.0 world.

And not to mention that Google looks for fresh content; having feeds ensure your people get your information in a timely manner, as well as the search engines.

What is RSS?

As Wikipedia says:

RSS (most commonly expanded as Really Simple Syndication) is a family of web feed formats used to publish frequently updated worksโ€”such as blog entries, news headlines, audio, and videoโ€”in a standardized format.

An RSS document (which is called a "feed," "web feed,"

or "channel") includes full or summarized text, plus metadata such as publishing dates and authorship.

This brought forth the term SLATES (Search, Links, Authorship, Tags, Extensions, Signalling) during that whole Web 2.0 time.

Web feeds benefit publishers by letting them syndicate content automatically.

They benefit readers who want to subscribe to timely updates from favored websites or to aggregate feeds from many sites into one place. RSS feeds can be read using software called an "RSS reader," "feed reader," or "News aggregator," which can be web-based, desktop-based, or mobile-device-based.

How do RSS feeds work?

RSS Video

Check out this cool and informative tool / video on RSS by CommonCraft.

Now…Spend some time optimizing the text in your RSS feeds just like you’d do for your pages and posts. Be sure to use descriptive, keyword targetted text in your titles and descriptions.

Now get out there and optimize your feeds, you SEO spider!

RSS Feed Readers

RSS Feed Readers

Updated for 2018!

Like many of you, I read a great many different blogs, and come across even more on a daily basis. Also like many of you, these add up to overwhelm. And so of course I searched…for some decent News Readers.

This morning, I came across a great Lifehacker post on the Best Newsreaders. After a polling, they came up with a list of Top 3 News Readers at the time.

But then in late 2018, while I was going through my Blog here and cleaning up posts, I decided to refresh this list a little bit.

Free RSS Readers

  1. Feedly
  2. The Old Reader
  3. Inoreader
  4. Feeder
  5. Flipboard
  6. Feedreader Online
  7. Google Reader (Web-Based) ๐Ÿ™ Discontinued – Read Why Here๐Ÿ™
  8. NetVibes (Web-Based)
  9. NetNewsWire (Mac OS X)

When I originally read that article, way back when, I was thrown off in regards to Google Reader. I’d been using Google Reader for years at that point, but was failing to regularly input it into my Daily habits, finding it evasive to remind myself to open a new window or tab, type in the url, and skim. For some reason, having a separate desktop application running in the background, that I can just ALT+TAB to, whenever I want, seems much easier.

But I thought to myself "All those Lifehacker readers can’t be wrong…I’m going to read Lifehacker’s post, Getting Good with Google Reader, and see if that helps…"

But reading on, into the comments after that post, I saw quite a few of the commneters were not so big on Google Reader, instead choosing others, such as SageRSS for Firefox and FeedDemon for Windows…Hmmm…Guess I was going to have to give them a try…Do they work with Google Chrome? Love me some Chrome, ya know.

Years later, in 2018, I find myself pretty busy and haven’t even thought about Feed Readers in quite some time. And now refreshing this post, and finding out that they are still around, some fairly new & slick, I think I just might have to dive in again. It helps to keep up ๐Ÿ˜‰

RSS = Rich Site Summary = Really Simple Syndication = RDF Site Summary = Similar to Atom ๐Ÿ˜›