I’m into SEO and it helps to know what people are “searching” for. People everywhere are looking for stuff; business stuff, relationship stuff, news stuff, fun stuff, illegal stuff – all kinds of stuff.
So for different reasons at different times, I like to ask the question “What are people Searching for?”
Of course, depending on the reason – say for an SEO campaign, for example – how I’d go about answering that question, and the weight of the answer, will vary.
Zeitgeist is the spirit, or the ambiance of a time. (Starting to see how this might be important?) It can relate to the cultural, spiritual, ethical, intellectual, political, and economic climates of an area.
From the Wikis…
“Searchers” of answers, of the truth, of ideas…This powerfully enigmatic concept of Zeitgeist has given birth to many endeavors of creative minds. For example:
- Zeitgeist: The Movie (Wikipedia entry)
- Official Zeitgeist: The Movie (Official site of movie series)
- Zeitgeist Films (Wikipedia entry)
- Official Zeitgeist Films (Official site of Film Distributor)
- The Zeitgeist Movement
Although a bit “over the top”, some of these projects help to shed light on how the Spirit of the Time might influence certain behaviors, ways of thinking, and more.
Understanding what might be a hot topic for a certain area, in a certain niche, for a certain group of people, at a certain point of time – could be very beneficial for Marketers.
You may have already formed an idea of how all this comes together, but I’ll let Google sum up their endeavor (that began 2001) for themselves, from: What is the Google zeitgeist?
See what Google says people have been searching for…Google Zeitgeist: