PageRank is an important consideration in SEO, (Search Engine Optimization) however don’t get too caught up in it.
Google explains PageRank in its Patent page on it, as well as the life of a Google Query. This makes for great reading and will help you grow your SEO understanding. I highly recommend checking it out.
In case you want to study up on Pagerank for your SEO efforts, however, here are some places to start your research:
- WebWorkshop – Google’s PageRank Explained
- PageRank Wiki
- Check PageRank
- What Is Google PageRank, How Is It Earned & Does It Matter in 2016?
- Google’s SERPs on PageRank
So yes, PageRank should a factor in your SEO efforts, as well as even your personal (but quiet) KPI (Key Performance Indicators) but it’s definitely not everything. Understand what it is – perhaps even track it – and then move on, to more important on-page and off-page SEO factors.