Aside from being a great alternative way to receive updated content on your site, RSS feeds bring you closer into that hip Web 2.0 world.
And not to mention that Google looks for fresh content; having feeds ensure your people get your information in a timely manner, as well as the search engines.
What is RSS?
How do RSS feeds work?
Check out the cool and informative tool/video on RSS by CommonCraft below.
Now…Spend some time optimizing the text in your RSS feeds just like you’d do for your pages and posts. Be sure to use descriptive, keyword targetted text in your titles and descriptions.
Now get out there and optimize your feeds, you SEO spider!