So you’re steadily optimizing your site using various SEO strategies, and you’ve made some visible progress.
You’ve come up in the SERPs (Search Engine Result Page), and yet – there is that one competitor who you just can’t seem to pass. You do some Competitive Intelligence reporting and look at your benchmarks. You’ve got higher stats in most areas, and they haven’t done much.
What’s going on here?
You need to consider the Domain Age of your site and that of your competitors.
If you’re not sure how to do this, use this handy Domain Tool. Just enter in a domain name, and you’ll find lots of interesting information, including when the domain was created, when it expires, and when the domain entry was last updated.
In short, the older the better.
Consider the age of the website & the length of time the domain has been registered.
Domain Age is a pretty large SEO factor in Google’s algorithm. Why? Think about spam sites that pop up and die off quickly – should they really rank above a real, quality site? The age factor is akin to business in the brick & mortar world; if a company has been in business for quite a while, then they’ve built up trust, reliability and are fairly good at what they do.
The same logic applies online.
Unfortunately there is little you can do about Domain Age. All you can do is to continue with fresh & unique quality content, and continue to tweak your on-page factors, as well as working on your off-site factors as well.
So before you pull all your hair out when running analytic & status checks on your SEO campaigns – look at the Domain Age.