Beluga no longer exists…
With smartphones being all the rage of mobile and Facebook all the rage of social – brand interaction can happen at any time. Except within Facebook Groups; the technology hasn’t been integrated.
Well, all of that is about to change.
Beluga Whales are Social Critters
“Beluga whales are smart, social, and mobile. Just like our apps.” That’s the Facebook tag line for Beluga, a company offering a mobile messaging service within groups they call “Pods”. The nifty apps have been freely available for the iPhone & Android markets.
To skeptics of the reliability & technology of this young company, having only launched in late 2010, I point to the Beluga Team itself; Ben Davenport, Lucy Zhang, and Jonathan Perlow are three ex-Google engineers – so you know it’s got to be good.
There’s an old simple marketing formula – “Identify a Problem & Present a Solution”. So what if we plugged in Facebook’s mobile group messaging problem with Beluga’s solution?
Big Fish Facebook Chomps Beluga Whale and Marketers Win
Facebook took the bait, acquiring Beluga earlier this month. They took the team and technology. And I bet they’ve got your attention too.
With Facebook’s preexisting oomph and Beluga’s mobile group messaging, location integration, and photo-sharing, it looks like your Social Media Marketing campaigns might be getting the boosts they need – via Groups.
I think Social Media Marketing just got a little more interesting. What do you think?
Read the announcement on GigaOm:
Facebook Follows Our Advice, Buys Beluga