Local SEO – its concepts, strategies and tactics, has become increasingly important in the Search Engine Optimization game.
Just look at Yelp, Google My Business or Bing Places to get an idea of this.
The key is localized content. Content that is specific to users in specific geographies. Now isn’t that closer to the idea of providing what the users are really searching for?
For example, sign in to Google. Search for the movie theater. Voila! It’s localized and specific, helpful content.
Now let’s get into a few ideas of how to optimize your pages for local search (local SEO).
Creating Localized Content for Local SEO
Here’s a few ideas to spurn your campaign.
- Shipping rates
- Sales tax differences
- Warranty repair locations
- Dealer locations
- Different uses for different climates
Local SEO: Ideas
Once you have some localized content, you need to link locally as well. We know the importance of links in SEO, right?
- Local Yahoo! versions
- Local Business Directories
- Local Bloggers’ business sites
- Informational sites about specific localities
- Local Business rating sites
- Local Citation Listing Services
And there’s much more.
There’s also Yext, which now bills itself as the “Digital Knowledge Management Platform”.
Ever hear of Yelp? They claim to be “the best way to find great local businesses.” Let’s look at some other ideas.
Citation Listing Services
- Foursquare
- Citysearch
- Patch
- Local
- Google Maps
- MapQuest
- MerchantCircle
- SuperPages
- Yellowbook
- InfoUSA
- And so much more…
Be sure to read the Top 10 SEO Benefits of Directory Listings. It’ll definitely build your confidence in directories, as well as your Local SEO campaign.
Hopefully, this will help boost your creative juices and your local SEO campaigns will flourish. Good luck!