As you all know, Bing is the second-most used Search Engine, behind the obvious leader Google.
But did you know that there are some very specific things to look at to improve your SEO rankings in the SERPs…for Bing?
5 Tips to Boost Your Bing SEO
Take note that we’ll not be covering general SEO tactics here, as this is geared towards people who already have a grasp of the fundamentals.
- Webmaster Center
Over time, Bing’s Webmaster Center has become more robust and now provides a very good look into the performance of your site and optimization efforts. Use this tool and Be Smart about it.
The major players in the Search Engine world have all begun to support microformats. And in some cases, implementation provides extra benefits in the SERPs. Use them. The suggested protocols and implementation information surrounding them can be found at Schema.org.
- Geo Signals
Bing doesn’t use TLD versions of their Search Engines, like you’ll find over at Google, but rather a variety of Geo Signals in order to determine for which country a certain page is more appropriate. Things like the physical location of the server, TLDs, incoming link locations, language, etc. And, although Google does not consider the Meta Geo tags, Bing does.
- Click-Through Rate
Although Bing still allows you to get quickly indexed, whether you rise, drop or pop is heavily influenced by user interaction…So pay attention to CTR (Click-Through Rate) in your Analytics.
- Bounce Rate
As mentioned above, Bing ultimately cares about user interaction. If people are bouncing out in less than a minute, Bing definitely takes notice, and so should you (as you should anyway).
Well folks, it’s not a lot, but it is power-packed. These very Bing-specific SEO tips could take you to the next level. Bing may not have been very important in the past, but that’s just not the case anymore.